Mini USA Car Sales Charts - September 2013 YTD

BMW USA reported an 8% improvement in Mini sales in September 2013 on strong sales of the company's three least practical models, including two of its topless cars. 

Convertible sales jumped 59%, or 180 units. Roadster sales jumped 87%, or 169 units. (Mini's two convertibles accounted for 16% of the brand's volume, up from 9% a month ago and 10% a year ago.) Sales of the dreadfully awkward-looking Mini Coupe rose by 476 to 660 units, a 259% year-over-year improvement. 
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These increases occurred as sales of Mini's original Hardtop model slid slightly, while Clubman sales fell 19%, while Countryman volume plunged to 1191 units, the Countryman's lowest monthly U.S. total since August 2011


Paceman sales, on the other hand, climbed to new heights, a 55% improvement on Mini's previous best Paceman sales month in June. Mini's two men nameplates were responsible for 31.5% of the brand's September volume; 34.8% through the first three quarters of 2013.
Mini's two most obvious rivals, Chrysler's Fiat and the Volkswagen Beetle, sold 3157 and 3554 copies in September, respectively. Fiat 500 sales plunged 49% to 2126 units. Fiat also sold 1031 copies of its 500L, that model's second-best of its four months on sale. 


Volkswagen Beetle Convertible sales totalled 1574 (14,819 YTD) while sales of the hardtop Beetle fell 24.5% to 1980. The hardtop Beetle is down 6.8% to 20,099 this year.

Click Column Headers To Sort - October 2013August 2013 - September 2012
Mini
September 
2013
%
Change
Year 
To 
Date
YTD

Change
Mini Cooper Hardtop
1789
- 0.4%20,553- 3.7%
Mini Cooper Convertible
486
+ 58.8%3663- 3.4%
Mini Cooper Clubman
338
- 18.9%3499- 17.7%
Mini Countryman
1191
- 40.5%15,596+ 1.6%
Mini Coupe 
660
+ 259%2241+ 1.6%
Mini Roadster
363
+ 87.1%2418+ 51.5%
Mini Paceman
479
---1665---
---
---
---------
Total
5306
+ 8.3%49,635+ 2.3%
Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts - October 2013 YTD
Mini USA Car Sales Charts - August 2013 YTD
Mini USA Car Sales Charts - September 2012 YTD
U.S. Auto Sales Brand Rankings - September 2013 YTD
Top 20 Best-Selling Cars In America - September 2013

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