Top 10 Worst-Selling Vehicles In Canada - August 2013

2013 Mercedes-Benz S-Class Coupe Concept
This Is What The Next S-Class Coupe Will 
Look Like. SL-Class Will Still Be More Popular.
Not unlike the drop seen south of the border, sales of the Mercedes-Benz S-Class and its CL-Class coupe sibling tumbled 67% from 72 to just 24 units in August 2013. 

In the United States, the S-Class suffered a 51.5% year-over-year decline in August; CL-Class volume slid 57.8%. Canadian sales figures for the two cars - soon to be one car under the W222 S-Class banner - are combined.

BMW sold 52 7-Series sedans in August, up 13%. Jaguar XJ volume rose 150% to 30 units. Lexus LS volume rose, albeit by just two units, as was the case with the Audi A8. The S-Class's lull between generations produces lackluster sales, but we can expect to see a big boost soon. 


Its decline certainly wasn't the worst in August. Sales of the rarely available Honda Insight fell to just one unit, and the Chevrolet Orlando, still relatively fresh, slid 86%. The Jaguar XK has been cast aside to the shadows by Jaguar's F-Type, and we've yet to see the new Chevrolet Impala put up a decent month. Its Buick partner tumbled at the same rate in August, as well.

GoodCarBadCar ranks worst sellers three different ways below. It starts by measuring vehicles by their own respective year-over-year declines. Then cars with base prices under $50,000 are ranked by volume, then all nameplates are tossed into one pot.

You can always select a make and model at GCBC's Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

August 2014September 2013July 2013 - August 2012
Rank
Worst-Selling Vehicle 
By Percentage Decline

Change
August
2013
August
2012
#1
Honda Insight
- 92.3% 1 13
#2
Chevrolet Orlando
- 85.6% 70 487
#3
Jaguar XK
- 82.4% 3 17
T4
Chevrolet Impala
- 68.8% 219 702
T4
Buick LaCrosse
- 68.8% 96 308
#6
BMW 1-Series
- 68.1% 22 69
#7
Mercedes-Benz S-Class & CL-Class
- 66.7% 24 72
#8
BMW X1
- 60.5% 94 238
#9
Scion iQ
- 56.5% 37 85
#10
Lincoln MKS
- 55.6% 12 27

Rank
Worst-Selling Vehicle 
By Volume 
(Max. Base Price $50K)
August
2013
August
2012

Change
#1
Honda Insight
1 13 - 92.3%
#2
Honda CR-Z
6 11 - 45.5%
#3
Volvo S80
9 2 + 350%
#4
Lincoln MKS
12 27 - 55.6%
#5
Nissan Cube
16 15 + 6.7%
#6
Acura RLX/RL
17 1 + 1600%
#7
Mitsubishi i MiEV
20 24 - 16.7%
#8
BMW 1-Series
22 69 - 68.1%
#9
Audi TT
26 37 - 29.7%
#10
Subaru Tribeca
27 40  - 32.5%

Rank
Worst-Selling Vehicle 
By Volume 
(All Vehicles)
August
2013
August
2012

Change
#1
Honda Insight
1 13 - 92.3%
#2
Jaguar XK
3 17 - 82.4%
#3
Honda CR-Z
6 11 - 45.5%
#4
Mercedes-Benz SLS AMG
6 4 + 50.0%
#5
Nissan GT-R
7 8 - 12.5%
#6
Volvo S80
9 2 + 350%
#7
Hyundai Equus
9 7 + 28.6%
#8
Dodge (SRT) Viper
9 1 + 800%
#9
Lexus LS
11 9 + 22.2%
#10
Lincoln MKS
12 27 - 55.6%
Source: Manufacturers & ANDC 
Vehicle must have been on sale in August 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website in June. The rule that disallows discontinued or cancelled vehicles can lead to confusion, as manufacturers often announce the discontinuation of a model but continue to market the car indefinitely. Brands such as Ferrari, Lamborghini, Bentley, Maserati etc. do not issue model-specific monthly sales reports. Audi's A3 is on hiatus, but sales fell 91% to 10 in August.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In Canada - August 2014
Top 20 Worst-Selling Vehicles In Canada - September 2013
Top 10 Worst-Selling Vehicles In Canada - July 2013
Top 10 Worst-Selling Vehicles In Canada - August 2012
Top 30 Best-Selling Vehicles In Canada - August 2013
Canada Auto Sales Brand Rankings - August 2013 YTD

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