Top 15 Best-Selling Luxury Vehicles In America - May 2013

2013 GMC Yukon XL Denali black
The absurdity of calling the BMW X1 a luxury vehicle simply because it wears the blue and white propeller is all the more absurd when you realize its base price is half that of a BMW M3's $60K point of entry. And the M3 is just a high-octane version of what is a very high-volume, not at all exclusive BMW, the 3-Series.

Regardless, under the premise that Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo are premium brands, and other brands are mainstream - ignoring the fact that you can easily option up a GMC Acadia to $55,000 - these were the 15 best-selling luxury nameplates in America in May 2013. It's a list controlled by German brands. Eight of the first 14 vehicles are BMWs, Audis, or Benzes.

All 259 Vehicles Ranked By U.S. Sales - May/2013 YTD

USA luxury auto brand market share chart May 2013
Click Market Share Chart For Larger View
The second list avoids that premise, but introduces its own series of quandaries. If you're paying for a vehicle that costs at least $45,000, your options are expansive. But your options are far more expansive if you take into account vehicles which might generally cost less than $45,000 but can cost more than $45K.

The barely-above-$45K GMC Yukon XL quickly extends northward toward $70,000 in Denali trim. A huge uptick in May sales produced greater Yukon XL sales than Mercedes-Benz managed with any vehicle other than the C-Class, greater sales than BMW managed with any vehicle other than the 3er, and higher sales than any Audi of any letter-number combo.

GMC isn't the first thing you think of when "luxury" comes to mind. But for big spenders, the Yukon XL was a common choice in May 2013. Don't expect General Motors to sell 5000  Yukon XLs again in June, however.

Historical monthly and yearly sales figures for any of these models can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.

May 2014June 2013 - April 2013 - May 2012
Rank
Luxury Vehicle
(So-Called Premium Brands)
May 2013
%
Change
Year 
To 
Date
YTD

Change
#1
BMW 3-Series
9307 + 47.2% 38,205 - 4.5%
#2
Lexus RX
8714 - 18.2% 37,171 + 5.1%
#3
Mercedes-Benz C-Class
8013 + 20.5% 38,263 + 22.7%
#4
Lexus ES
5890 + 101% 27,813 + 92.0%
#5
Mercedes-Benz E-Class
4930 - 11.6% 23,050 - 7.0%
#6
Acura RDX
4930 + 49.3% 18,177 + 122%
#7
BMW 5-Series
4034 - 33.9% 21,407 - 4.3%
#8
Cadillac SRX
3744 - 4.0% 20,078 - 5.2%
#9
Lincoln MKZ
3490 + 42.0% 11,260 - 1.2%
#10
Audi Q5
3380 + 44.9% 14,817 + 37.7%
#11
Audi A4
3359+ 9.8% 16,765+ 12.9%
T12
BMW X1
3249 ----- 10,216 -----
T12
Cadillac ATS
3249 ----- 15,724 -----
#14
Mercedes-Benz M-Class
3219 + 0.7% 15,661 - 11.7%
#15
Infiniti G
2961 - 43.0% 18,367 - 21.8%
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don't report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don't sell vehicles with base prices higher than $40K. A4 sales include the Allroad.

Rank
Luxury Vehicle
(Min. Base Price $45K)
May 2013
%
Change
Year 
To 
Date
YTD

Change
#1
GMC Yukon XL
5063 + 182% 12,880 + 94.2%
#2
Mercedes-Benz E-Class
4930 - 11.6% 23,050 - 7.0%
#3
BMW 5-Series
4034 - 33.9% 21,407 - 4.3%
#4
Mercedes-Benz M-Class
3219 + 0.7% 15,661 - 11.7%
#5
BMW X5
2718 - 27.1% 18,053 + 13.1%
#6
Mercedes-Benz GL-Class
2428 + 41.0% 12,527 + 29.9%
#7
Lexus GS
2015 + 1.0% 7340 - 18.9%
#8
Cadillac Escalade
1928 + 12.0% 8775 + 2.1%
#9
Porsche Cayenne
1765 + 50.3% 7696 + 41.1%
#10
Audi Q7
1269 + 38.1% 5353 + 42.3%
#11
Mercedes-Benz S-Class
1190 + 16.4% 5370 + 18.6%
#12
Land Rover 
Range Rover Sport
1105 - 7.7% 6308 + 5.6%
#13
BMW 7-Series
1011 - 13.5% 4220 - 16.7%
#14
Lexus LS
996 + 117% 4556 + 78.0%
#15
Land Rover Range Rover
954 + 33.4% 4418 + 29.0%
Source: Manufacturers & ANDC
Red font indicates year-over-year declining sales
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 - M, RS, and AMG models come to mind, specifically - but in the case of the second list, we know that none of the registrations were of cars priced at $32,550, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,075.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America - May 2014
Top 15 Best-Selling Luxury Vehicles In America - June 2013
Top 15 Best-Selling Luxury Vehicles In America - April 2013
Top 30 Best-Selling Luxury Vehicles In America - May 2012
U.S. Auto Sales Brand Rankings - May 2013
Top 30 Best-Selling Vehicles In America - May 2013

4 comments:

  1. All these manufacturers have released their May 2013 sales data. Tesla has not, and as we know, likely will not.

    ReplyDelete
  2. Lexus ES is a luxury car as it has Lexus badge? This car competes with Buick Lacrosse and other mainstream large cars so should be placed there along with Acura tl for the same reason. These cars do not compete in any luxury car category.

    ReplyDelete
  3. Which is why... there's a second list.

    ReplyDelete
  4. so create a new category for cars like Buick Lacrosse, Lexus ES, Acura Tl, Lincoln MKZ and Cadillac XTS called Upscale large cars as they dont fit in any other segment.

    ReplyDelete

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