Large Luxury Car Sales In America – March 2013

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For The Price Of One-Third Of An S550,
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Mercedes-Benz USA made the S-Class America’s best-selling large luxury car for the second consecutive month in March 2013. Because of Lexus’s big LS sales month in January, the S-Class’s lead over the LS is only 217-units strong through the first quarter.

At this point last year, the S-Class trailed the BMW 7-Series by 821 units. But the 7-Series, which didn’t end 2012 as the class leader, is down 31% this year. Surely the advent of the the 6-Series sedan, a car BMW calls the 6-Series Gran Coupe, hinders the 7-Series’ somewhat.

U.S. March 2013 large luxury car sales chart
Click Chart For Larger View

To buyers interested in far less costly big sedans, the Cadillac XTS appears to be a far more attractive proposition than the Lincoln MKS. The MKS starts a couple thousand below the XTS and doesn’t reach as far north, either. Hyundai’s more conventional large luxury car layout in the Equus brings with it a significantly higher base price than you’ll find in the XTS and MKS.

You can click any model name in the tables below to find historical monthly and yearly U.S. (and Canadian) sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now are sortable, so you can rank U.S. large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort – March 2014 – April 2013 – February 2013March 2012

Large Luxury Car

+ 34.7% 1462 + 37.3%
+ 15.5% 2071 + 22.0%
– 18.3% 2338 – 30.8%
– 14.7% 1245 + 1.7%
+ 71.0% 2860 + 72.0%
+ 24.0% 3077 + 20.2%
– 37.1% 1384 – 25.9%

Other Large 
Luxury Cars

Cadillac DTS *
– 100% 3 – 98.7%
—– 7130 —–
– 17.3% 814 – 12.3%
– 45.3% 2755 – 16.2%

Source: Manufacturers & ANDC
* Vehicle also displayed in another GCBC segment breakdown
Tesla does not release specific monthly sales figures, but says 4750 Model S sedans were sold between January and March.

Large Luxury Car Sales In America – March 2014 YTD
Large Luxury Car Sales In America – April 2013
Large Luxury Car Sales In America – February 2013
Large Luxury Car Sales In America – March 2012
Top 15 Best-Selling Luxury Vehicles In America – March 2013
U.S. Auto Sales Brand Rankings – March 2013
Small & Midsize Luxury Car Sales In America – March 2013

  • Thomas Fisher

    "Tesla does not release specific monthly sales figures, but says 2750 Model S sedans were sold between January and March."

    Actually, they said they sold "in excess of" 4,750 cars between January and March. The Model S is priced between ~$70,000-$110,000 and it indisputably belongs in this class. It is the #1 seller in this category, by a lot.

    They are exceeding the combined sales of the BMW 6 and 7 Series, let alone the Mercedes S Class. That might not last for the entire year, because they are trying to get their exports ramped up. But for now its not even close.

  • Not sure why that said 2750, as we also show 4750 in the All Vehicle Rankings post. It's corrected now.

    The Model S is undoubtedly selling well, as many vehicles often do when first released to the market. The difference in this case is that the Model S is unlike all potential rivals, and this could keep sales high for the foreseeable future. But if BMw and Mercedes-Benz released U.S. sales data this way, they'd become a laughing stock.

  • Not sure why saying 'in excess of 4,750 units' suggests they are poptentially a laughing stock. It is material truth unless they are all willing to go to jail. Are you meaning you wished it said 4.763 or something like that? I'm sure they'll give exact numbers at some point, but it's moot – they exceeded Mercedes Benz S-Class sales by over 50% – or rather if we take 'over 4.750' to be the most conservative number possible, 4,751, they exceed by Mercedes S' 3,077 by 54.4%!

  • The total isn't what'll make them a laughing stock. It'll be their unwillingness to behave in the manner of a mature automaker. Some would argue that a heated Twitter battle involving your CEO and the NYT would speak to this, as well. And it may, but I personally believe that a CEO should be allowed to have a voice unfiltered by a PR department.