Top 10 Worst-Selling Vehicles In America - March 2013

Audi's Upcoming A3 Sedan
Even as the overall new vehicle market rose 3.4% in America in March 2013, dozens of different nameplates suffered from declining year-over-year volume. 

Compared with March 2013, no actively-marketed,  un-cancelled nameplate fell as hard as the Audi A3. Its 81% decline equaled 513 fewer sales for Audi USA. 

The Scion iQ, Mercedes-Benz SLS AMG, Infiniti EX, Honda Insight, Acura TSX, and Lexus CT200h all posted totals which were less than half of what they managed a year ago.


Strictly looking at March 2013's volume, the A3 appears low in contrast to other vehicles priced under $45,000; in comparison to vehicles of any price, in fact. Look for A3 sales to be higher than ever, nonetheless, when Audi replaces the current hatchback A3 with the new A3 sedan. 

Honda's CR-Z, the favourite whipping boy for auto sales analysts, hasn't posted a year-over-year increase since the first month in which it was eligible, August 2011. Scion's iQ, meanwhile, has recorded three consecutive year-over-year declines and was outsold by the Smart Fortwo by a 2.4-to-1 ratio. Chevrolet sold 3538 Sparks in March.

You can find detailed historical monthly and yearly sales figures for any of these vehicles by selecting a make and/or model at GCBC's Sales Stats page. You can also view the world in a brighter light by looking at March's 30 best-selling vehicles in America. Worst sellers are ranked three different ways in the tables below.

March 2014April 2013February 2013 - March 2012
Rank
Worst-Selling Car 
By Percentage Decline
% Change
March 2013
March 2012
#1
Audi A3
- 81.0% 120 633
#2
Scion iQ
- 70.2% 383 1285
#3
Mercedes-Benz SLS AMG
- 64.2% 44 123
#4
Infiniti EX
- 61.4% 146 378
#5
Honda Insight
- 56.0% 454 1032
#6
Acura TSX
- 55.5% 1492 3355
#7
Lexus CT200h
- 52.2% 1062 2223
#8
Nissan Quest
- 48.2% 1345 2596
#9
Volvo S80
- 46.4% 188 351
#10
Lincoln MKS
- 45.3% 924 1689

Rank
Worst-Selling Car 
By Volume 
(Base Prices 
Under $45,000)
March 2013
March 2012
% Change
#1
Mitsubishi i MiEV
31 56 - 44.6%
#2
Audi A3
120 633 - 81.0%
#3
Infiniti EX
146 378 - 61.4%
#4
Subaru Tribeca
151 183 - 17.5%
#5
Audi TT
189 221 - 14.5%
#6
Land Rover LR2
313 270 + 15.9%
#7
Scion iQ
383 1285 - 70.2%
#8
Volkswagen Eos
403 664 - 39.3%
#9
Honda CR-Z
451 536 - 15.9%
#10
Mercedes-Benz SLK
453 567 - 20.1%

Rank
Worst-Selling Car 
By Volume 
(All Vehicles)
March 2013
March 2012
% Change
#1
SRT (Dodge) Viper
3 ----- -----
#2
Mitsubishi i MiEV
31 56 - 44.6%
#3
Mercedes-Benz SLS AMG
44 123 - 64.2%
#4
Mercedes-Benz CL-Class
53 64 - 17.2%
#5
Audi R8
68 90 - 24.4%
#6
Audi A3
120 633 - 81.0%
#7
Nissan GT-R
122 139 - 12.2%
#8
Infiniti EX
146 378 - 61.4%
#9
Subaru Tribeca
151 183 - 17.5%
#10
Jaguar XK
168 191 - 12.0%
Source: Manufacturers & ANDC 
Vehicle must have been on sale in March 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website through March 2013. Chevrolet's Caprice PPV, Lexus LFA, Honda FCX are not eligible for this list. Sales by brands like Ferrari, Lamborghini, Lotus, Maserati, Rolls-Royce, and Bentley go unreported, unfortunately.
* In the near-term, for the purposes of the worst sellers list, GCBC will be viewing the Acura RL and RLX as one car.


Related From GoodCarBadCar.net
Top 20 Worst-Selling Vehicles In America - March 2014
Top 10 Worst-Selling Vehicles In America - April 2013
Top 10 Worst-Selling Vehicles In America - February 2013
Top 10 Worst-Selling Vehicles In America - March 2012
Top 30 Best-Selling Vehicles In America - March 2013

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