February 2013 Sporty Car Sales In America

2013 Dodge Challenger R/T red
February 2013 U.S. sports car sales chart
Click Either Chart For Larger View
53% of Scion USA volume this year has come from FR-S and tC. I envision a sports car/hot hatch brand, free from misguided tall hatches. It'll be the inexpensive Porsche alternative which, invariably, will eventually spawn a Cayenne-lite and quasi-Panamera shooting brake based on the Subaru Forester and the Legacy wagon that Subaru doesn't sell here any longer. 

Some prophecies are certain to go unfulfilled.

February 2013 sales of the Dodge Challenger reached record levels. In the three-car American muscle family, 17,106 Camaros, Mustangs, and Challengers were sold in February. The Challenger ranked third in a class of three, this is true, but its share of that relatively large niche market rose to 28.7%, up from 20.5% in 2012 as a whole and 20.4% last February.

Of the 1051 little German roadsters and coupes sold in America in 2013 - by which mean Audi TTs, BMW Z4s, Mercedes-Benz SLKs, and Porsche Boxsters and Caymans - 37.2% were Boxsters. Indeed, the Boxster outsold the TT and Z4 (and Cayman, of course) combined. You can also frame the conversation this way: the Boxster and 911 accounted for 44.4% of Porsche USA sales in February - more than the Cayenne mustered - and 40.8% so far this year. 


February 2013 U.S. premium sports car sales chart
Meanwhile, news out of VW HQ in Wolfsburg of the west, Herndon, Virginia, shows the GTI and R doing far less for the Volkswagen brand than they did a year ago. This is mostly the fault of the GTI reaching the end of its lifecycle. That said, sales of the Golf 2.5 and TDI rose 44% in February and are up 34% in the first two months of 2012. In February of last year, the GTI and R were responsible for 56.7% of total Golf family volume. That figure fell to 43% last month.

Historical monthly and yearly sales figures for all these vehicles can be accessed by clicking a model name in the sortable tables below or by selecting a make and model at GCBC's Sales Stats page. The tables below are now sortable, which should make it easier for you to see that Chevrolet sold more Camaros last month than Mitsubishi sold Eclipses.

Click Column Headers To Sort - February 2014March 2013January 2013 - February 2012
Sporty Car
February 2013
%
Change
Year 
To Date
YTD
% Change
1173
 + 4.8%2373+ 18.8%
147
+ 2.1%274- 16.0%
393
- 35.0%697- 32.1%
156
- 36.3%308- 11.7%
6171
- 10.9%11,096- 12.2%
980
+ 5.7%1888+ 21.3%
4911
+ 33.9%8408+ 35.2%
3302
+ 2.3%5805+ 13.0%
6024
- 18.1%9632- 13.1%
381
- 18.2%739- 10.9%
1905
- 41.2%3664- 25.7%
859
- 26.6%1490- 26.7%
347
- 20.0%662- 10.5%
356
+ 24.5%681+ 30.0%
2640
- 28.4%4906- 14.8%
1986
- 18.2% 3640 - 9.2%
198
- 62.8% 407 - 45.8%
181
+ 64.5% 346 + 215%
157
- 56.7% 298 - 39.1%
118
- 53.5% 215 - 46.3%
13
- 89.3%27- 88.5%
378
- 31.6%709- 26.9%
391
+ 1017%783+ 843%
1
- 98.9%2- 99.1%
1369
-----2812-----
1244
- 24.6%2508- 15.2%
420
-----883-----
1486
+ 61.2%2792+ 71.1%
3696
+ 184%5928+ 119%
2991
+ 130% 4721 + 74.6%
705
----- 1207 -----
324
- 22.7%574- 26.8%
1038
- 19.2%1953- 22.4%
262
- 4.4%464- 0.4%
168
- 35.6%341- 39.1%

Premium Sporty Car
February 2013
%
Change
Year 
To Date
YTD
% Change
50
- 32.4%99- 35.3%
770
+ 45.6%1194+ 27.3%
156
- 25.7%273- 24.8%
2
- 66.7%5- 50.0%
48
- 39.2%102- 30.1%
435
+ 353%825+ 321%
39
- 45.1%75- 54.0%
98
+ 46.3%146+ 67.8%
855
- 0.3%1732+ 12.5%
1
-----1- 95.0%
Source: Manufacturers & ANDC 
* indicates a car that is also displayed in another GCBC segment breakdown or displayed in full elsewhere 
** Beetle and Cooper breakdown included in the total above
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.

RECOMMENDED READING
Sporty Car Sales In America - February 2014 YTD
Sporty Car Sales In America - March 2013
Sporty Car Sales In America - January 2013
Sporty Car Sales In America - February 2012
Top 15 Best-Selling $45K+ Vehicles In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013

3 comments:

  1. Souldn't the BRZ and FR-S figures be combined, since they're basically the same car? I've seen Corola and Matrix figures combined on the site.

    ReplyDelete
  2. The Corolla and Matrix are only combined in U.S. charts, and that's because Toyota USA combines the cars in their sales report and calls them simply "Corolla". The BRZ and FR-S are very much the same car, more so than most other "same" cars. But they are sold by two different brands, and we're showing the impact they have on behalf of their respective brands, not their shared platform. Feel free to combine the numbers - 3695 so far this year - if you see fit. But the same could be done for many, many other vehicles, (Sierra/Silverado, Optima/Sonata, Boxster/Cayman?) and in many, many instances doing so would only be restricting the flow of free information, rather than adding to it. All the data is here; how you choose to view it is up to you.

    ReplyDelete
  3. I don't see the Focus ST sales listed like the VW Golf GTI is broken out from the standard Golf. I see over 1900 in inventory as of today. Fiesta ST sales should start in April also.

    ReplyDelete

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