January 2013 Sporty Car Sales In Canada

2013 Mazda MX-5 Miata red
Canadian sales of rear-wheel-drive cars like the BMW Z4, Mercedes-Benz SLK, Chevrolet Camaro, Ford Mustang, Hyundai Genesis Coupe, and Nissan 370Z declined in January 2013. There were exceptions to the rear-drive failure rule, of course.

Canada January 2013 premium sports car sales chart
Click Either Chart For Larger View
The Porsche Boxster was up 200%, for example, but it only sold as often as the declining SLK. The Dodge Challenger was up 22%, but it still didn't sell as often as the Mustang or Camaro. And while less costly cars like the aforementioned Hyundai and Nissan slid sharply, Porsche Canada sold 45 911s, up 150% year-over-year, and more than in any month since July.

Shining a light on the 911's situation, however, reveals the impact of a new generation of all-wheel-drive Carreras. Porsche Canada has never before sold this many 911s in the first month of the year. Rear-wheel-drive cars weren't the only ones to post year-over-year declines in January, not by any means. But in a market which shrunk 2.2%, it helps to provide an alternative.


More relevant than the year-over-year comparisons is the simple fact that the purchase of a rear-wheel-drive sports car or muscle car, in the middle of a Canadian winter, isn't common. In 2012, Ford sold eight times more Mustangs in May than in January; Mazda sold eight times more Miatas in July than in January; Nissan sold nearly eleven times more 370Zs in May than in January.

Canada January 2013 sports car sales chart
While the figures in the tables below remain relevant, they do not suggest a trend, a downward spiralling of sports car popularity or hot hatch success in Canada. One Canadian Subaru dealer I spoke to had multiple BRZs in stock in January but didn't expect to sell any of them until spring. The fact that January was the second-lowest-volume BRZ Canadian sales month so far thus means little.

The accompanying charts can be clicked for a larger view. Any model name can be clicked in order to find historical monthly and yearly sales figures. Or select a make and model at GCBC's Sales Stats home. Best of all, the tables below are now sortable. Click any column header to rank vehicles by volume, year-over-year change, or re-sort alphabetically to return to the original.

Click Column Headers To Sort
Sporty Car
January 2013
%
Change
Year 
To Date
YTD
% Change
77
- 24.5%77- 24.5%
12
- 20.0%12- 20.0%
94
+ 124%94+ 124%
2
- 77.8%2- 77.8%
87
- 43.1%87- 43.1%
13
+ 8.3%13+ 8.3%
82
+ 22.4%82+ 22.4%
50
- 46.8%50- 46.8%
123
- 14.0%123- 14.0%
4
- 50.0%4- 50.0%
46
- 61.3%46- 61.3%
219
- 53.4%219- 53.4%
5
- 70.6%5- 70.6%
1
- 66.7%1- 66.7%
16
- 20.0%16- 20.0%
9
- 52.6%9- 52.6%
1
- 94.1%1- 94.1%
9
- 18.2%9- 18.2%
9
+ 200%9+ 200%
-----
- 100%------ 100%
123
-----123-----
53
- 40.4%53- 40.4%
41
-----41-----
29
+ 81.3%29+ 81.3%
-----
- 100%------ 100%

Premium Sporty Car
January 2013
%
Change
Year 
To Date
YTD
% Change
2
- 50.0%2- 50.0%
18
- 5.3%18- 5.3%
1
- 83.3%1- 83.3%
1
-----1-----
22
+ 340%22+ 340%
4
- 42.9%4- 42.9%
3
- 40.0%3- 40.0%
45
+ 150%45+ 150%
Source: Manufacturers & ANDC
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

Related From GoodCarBadCar.net
Sporty Car Sales In Canada - January 2014
Sporty Car Sales In Canada - February 2013
Sporty Car Sales In Canada - December & 2012 Year End
Sporty Car Sales In Canada - January 2012
Canada Auto Sales Brand Rankings - January 2013
Luxury Car Sales In Canada - January 2013
Top 15 Best-Selling Expensive Vehicles In Canada - January 2013

4 comments:

  1. audi a7 should be in premium sports car category as bmw 6 series.

    ReplyDelete
    Replies
    1. Not a bad idea, but the A7's price doesn't really fit with the cars grouped there - it starts around $30K below - and it would be the only car with a minimum of four doors, too.

      Delete
  2. but its not a sedan either if price is the issue thn how can hyundai veloster and audi a5 be in the same category

    ReplyDelete
    Replies
    1. To quote a previous response to the question, which we don't bother to put in every post but maybe need to, "There's no attempted suggestion that the Z and Veloster are competitors. As if a Boxster and Honda CR-Z are rivals? Or the ISF and Dodge Challenger? Sports car classes are less defined than any other market in the auto world. Rather than attempt to separate them into multiple, multiple categories which still wouldn't satisfy any need for defining segments, they're thrown in together where you can get info on anything sporty or (pretending to be sporty) in one place."

      Delete

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