January 2013 Small Car Sales In Canada


2013 Kia Sorento red
Ideally, A Kia Rio Buyer
Eventually Buys One Of These

After crushing all rivals in December, Honda Civic volume predictably fell harshly in January 2013. The Civic was still Canada’s second-best-selling small car; Canada’s second-best-selling car overall. The Hyundai Elantra took top honours. Hyundai’s own Accent was, unusually, Canada’s second-best-selling subcompact, trailing the Kia Rio by 45 units. 

Canada’s subcompact segment features a great deal of parity, regardless of its consistent leaders. Assuming you see the subcompact category as GoodCarBadCar does – nine cars, ranging from the Sonic to the Prius C – then 4196 sales were completed in January 2013. The top-selling Rio grabbed fewer than one in five subcompact sales; Toyota’s two slower-sellers owned 10% of the market. Mazda 2 sales fell 24%, and the 2’s market share was just 6.8%. But for an eighth-place car, 6.8% market share isn’t dreadful.

The bigger problem facing subcompacts is the inexpensive nature of compacts. It doesn’t help that crossovers based on subcompact chassis are becoming more prevalent. Nine subcompacts accounted for 4.4% of the overall Canadian market in January. Canada’s two best-selling compacts – the Elantra and Civic – were responsible for 5.7% of the market. 

Canada January 2013 small car sales chart
Click Chart For Larger View
SX4 should read 161, 
initial reports were changed

Are subcompacts important? Yes, they’re a great way to get young, first-time buyers into the fold. A Rio buyer may turn into a Forte or Optima buyer, hopefully even a Sorento buyer. But it must be hard work, the building of small cars which earn the slimmest of profit margins and don’t sell in the largest of numbers.

January’s small car post has been significantly altered, just as it already was in the United States. If you have an opinion on how segments should be broken down, feel free to share your opinion by contacting me. The tables below are sortable. The accompanying chart can be clicked for a larger view. And you can find historical monthly and yearly sales figures for any model by clicking the vehicle name below or by making a selection at GCBC’s Sales Stats page.

Click Column Headers To Sort

Compact Cars
January 2013
%
Change
Year 
To Date
YTD
% Change
190
—– 190 —–
226
+ 160% 226 + 160%
2136
+ 31.9% 2136 + 31.9%
447
—– 447 —–
1358
– 1.2% 1358 – 1.2%
2503
– 49.3% 2503 – 49.3%
2956
+ 23.2% 2956 + 23.2%
549
– 9.9% 549 – 9.9%
1658
– 13.3% 1658 – 13.3%
201
+ 20,000% 201 + 20,000%
456
– 3.6% 456 – 3.6%
759
+ 7.5% 759 + 7.5%
478
– 47.8% 478 – 47.8%
161
+ 1.3% 161 + 1.3%
2465
+ 5.5% 2465 + 5.5%
673
– 9.2% 673 – 9.2%
673
+ 2.7% 673 + 2.7%
1805
+ 19.3% 1805 + 19.3%

Subcompact Cars
January 
2013
%
Change
Year 
To Date
YTD
% Change
601
+ 28.1% 601 + 28.1%
482
– 9.9% 482 – 9.9%
336
+ 68.0% 336 + 68.0%
755
– 43.2% 755 – 43.2%
800
+ 24.8% 800 + 24.8%
285
– 23.6% 285 – 23.6%
521
– 20.5% 521 – 20.5%
106
—– 106 —–
310
– 46.4% 310 – 46.4%

Tall Boxes & Crossovers
January 2013
%
Change
Year 
To Date
YTD
% Change
1
—– 1 —–
1
– 97.8% 1 – 97.8%
260
—– 260 —–
1
– 99.5% 1 – 99.5%
323
– 22.5% 323 – 22.5%
97
+ 56.5% 97 + 56.5%
579
+ 26.1% 579 + 26.1%
13
– 55.2% 13 – 55.2%
179
– 19.7% 179 – 19.7%
44
– 34.3% 44 – 34.3%
24
– 55.6% 24 – 55.6%
404
—– 404 —–

City Car
January 
2013
%
Change
Year 
To Date
YTD
% Change
87
—– 87 —–
4
– 66.7% 4 – 66.7%
46
– 38.7% 46 – 38.7%
34
– 60.9% 34 – 60.9%

Sporty Hatches
January 
2013
%
Change
Year 
To Date
YTD
% Change
328
+ 2.2% 328 + 2.2%
219
– 53.4% 219 – 53.4%
113
– 18.7% 113 – 18.7%
86
+ 41.0% 86 + 41.0%

Source: Manufacturers & ANDC
Red font indicates declining year-over-year volume
* indicates a model which is also displayed in another GCBC segment breakdown

Related From GoodCarBadCar.net
Small Car Sales In Canada – January 2014
Small Car Sales In Canada – February 2013
Small Car Sales In Canada – December & 2012 Year End
Small Car Sales In Canada – January 2012
Top 20 Best-Selling Cars In Canada – January 2013
Canada Auto Sales Brand Rankings – January 2013
Midsize Car Sales In Canada – January 2013
Large Car Sales In Canada – January 2013