2012 Year End Top 10 Worst-Selling Vehicles In America

2013 Buick Regal Crystal Red
The New Verano Made Too Many American Car
Buyers Forget About The Handsome Regal In 2012
The worst-selling cars in America in 2012 were an eclectic bunch. We're not talking about cancelled vehicles which still managed to find some buyers in the last twelve months, cars like the Mazda RX-8 and Dodge Nitro and Mercedes-Benz CLK. Many different types of vehicles which are still actively marketed by their makers sell rarely. 

There's the all-electric Mitsubishi i MiEV, the fleet-friendly Hyundai Azera, the pricey Mazda MX-5-rivalling Volkswagen Eos, the Mercedes-Benz CL-Class jumbo coupe, and the boxy Nissan Cube. Come one, come all: you needn't be a supercar to sell infrequently.

2013 Honda CR-Z Milano Red
U.S. Sales Of The Honda
CR-Z Fell 63% In 2012
Compiling a worst-selling vehicles list requires some discernment. Cars that are no longer in production are bound to sell rarely, so we exclude them, along with cars that manufacturers have already given up on. Even then, numbers can be skewed depending on the message the statistic compiler wants to send out. In order to cover all the bases, GoodCarBadCar ranks the worst-selling vehicles in America three different ways.

First, you'll see the depth of the decline. How have the mighty fallen. Remember the days when it wasn't so bad. Yesterday, all our troubles seemed so far away. In other words, 2012 volume is contrasted with 2011 volume. The volume achieved by one car is relative to the volume that car achieved last year. The ten worst declines are posted in the table below.


But you can be a fairly successful car before suffering a significant decline. This results in fairly decent volume even after that decline. The Buick Regal and Mazda CX-9, for example, still sell with a measure of frequency. And to some observers, it will seem unfair to call them worst sellers.

2012 Mitsubishi i MiEV white pearl
The Mitsubishi I Was Wisely Rejected
By 99.996% Of The Car-Buying Public
So we also rank cars by total 2012 volume. (The Subaru BRZ and Subaru XV Crosstrek would be on this list, too, but weren't on sale for the full year. It would be unfair to include them.) Of course, high-end premium machines are bound to sell rarely. Therefore, we create a list that takes all vehicles into account and another list that excludes premium brand vehicles and cars like the Chevrolet Corvette and Nissan GT-R.

The results are below. These were America's ten worst-selling vehicles in the year 2012. Any vehicle you expected to see here but don't? Find its historical monthly and yearly sales figures by selecting a make and model at GCBC's Sales Stats home.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
2012 Year End
2011 Year End
#1
Porsche Cayman
- 66.0% 462 1377
#2
Acura RL
- 65.4% 379 1096
#3
Honda CR-Z
- 63.0% 4192 11,330
#4
Honda Insight
- 62.4% 5846 15,549
#5
Nissan Cube
- 47.0% 7667 14,459
#6
Infiniti EX
- 42.0% 3495 6030
#7
Buick Regal
- 38.7% 24,616 40,144
#8
Volvo S80
- 30.8% 3277 4735
#9
Audi R8
- 30.0% 802 1145
#10
Mazda CX-9
- 29.0% 24,442 34,421

Rank
Worst-Selling Car 
By Volume
2012 Year End
2011 Year End
% Change
#1
Mitsubishi i MiEV
588 80 + 635%
#2
Subaru Tribeca
2075 2791 - 25.7%
#3
Honda CR-Z
4192 11,330 - 63.0%
#4
Honda Insight
5846 15,549 - 62.4%
#5
Volkswagen Eos
6214 7533 - 17.5%
#6
Mazda MX-5 Miata
6305 5674 + 11.1%
#7
Nissan 370Z
7338 7328 + 0.1%
#8
Nissan Cube
7667 14,459 - 47.0%
#9
Mitsubishi Outlander
7750 9788 - 20.8%
#10
Hyundai Azera
8431 1524 + 453%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
2012
Year End
2011
 Year End
% Change
#1
Acura RL
379 1096 - 65.4%
#2
Porsche Cayman
462 1377 - 66.0%
#3
Mitsubishi i MiEV
588 80 + 635%
#4
Mercedes-Benz CL-Class
723 943 - 23.3%
#5
Mercedes-Benz SLS AMG
800 722 + 10.8%
#6
Audi R8
802 1145 - 30.0%
#7
Nissan GT-R
1188 1294 - 8.2%
#8
Jaguar XK
1633 1738 - 6.0%
#9
Subaru Tribeca
2075 2791 - 25.7%
#10
Audi TT
2226 2236 - 0.4%
Source: Manufacturers & ANDC 
Vehicle must have been on sale throughout 2012, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website through 2012. Chevrolet's Caprice PPV, Lexus LFA, Honda FCX are no longer considered eligible. The Acura RL is, however, on the basis that the RLX will be a name-changed predecessor.

Related From GoodCarBadCar.net
Top 20 Worst-Selling Vehicles In America - 2013 Year End
Top 10 Worst-Selling Cars In America - 2011 Year End
Top 15 Worst-Selling Cars In America - 2010 Year End
Top 10 Worst-Selling Vehicles In America - January 2013
Top 10 Worst-Selling Cars In America - December 2012
Top 30 Best-Selling Vehicles In America - 2012 Year End
U.S. Auto Sales Brand Rankings - 2012 Year End

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