December 2012 Top 10 Worst-Selling Vehicles In America


2013 Kia Sportage Red

The list of America’s ten worst-selling vehicles in 2012 is ready to go, so we won’t spend much time breaking down December’s group. 

Let it not go without mentioning that Porsche dealers are anxiously awaiting the new Cayman. Ha, what am I saying, all they care about is the Cayenne. Kia dealers would probably like to see a new Sportage pricing strategy, one that doesn’t line it up directly against the larger Sorento. Honda dealers surely want a more powerful CR-Z, but would that be enough to turn the hybrid’s fortunes around? Mazda’s new 6 looks like it should be a stronger seller next year, but we’ve all thought that before.

After driving the turbocharged Buick Verano before Christmas, it’s easy to see why customers are turning away from the better-looking Regal in droves. What’s less understandable is the Scion iQ’s inability to make any headway in the marketplace. Admittedly, much of the smart fortwo’s strong(er) 2012 performance was owed to car sharing companies, but the Chevrolet Spark is surprisingly successful in the U.S. Why doesn’t the iQ merit slightly more attention? Speaking of faltering Toyotas, the Yaris is in the tank.

These were the 10 worst-selling automobiles in the United States of America in December 2012. Find sales figures for any vehicle by accessing the dropdown menu at GCBC’s Sales Stats home.

Updated at 9:06 PM AT on 01.04.2012 to exclude dying Routan and include Nissan Cube in second table

Rank
Worst-Selling Car 
By Percentage Decline
% Change
December 2012
December 2011
#1
Porsche Cayman
– 85.0% 10 67
#2
Acura RL
– 64.0% 18 50
#3
Audi R8
– 61.7% 51 133
#4
Honda CR-Z
– 56.9% 243 564
#5
Mercedes-Benz SLS AMG
– 55.8% 38 86
#6
Toyota Yaris
– 55.7% 1999 4514
#7
Honda Insight
– 55.1% 310 690
#8
Mazda 6
– 54.9% 1384 3067
#9
Kia Sportage
– 53.1% 1696 3617
#10
Buick Regal
– 50.6% 1526 3086
Rank
Worst-Selling Car 
By Volume
December 2012
December 2011
% Change
#1
Mitsubishi i MiEV
77 76 + 1.3%
#2
Subaru Tribeca
189 324 – 41.7%
#3
Honda CR-Z
243 564 – 56.9%
#4
Honda Insight
310 690 – 55.1%
#5
Volkswagen Eos
372 419 – 11.2%
#6
Mazda MX-5 Miata
394 339 + 16.2%
#7
Nissan 370Z
406 449 – 9.6%
#8
Subaru BRZ
497 —– —–
#9
Scion iQ
576 248 + 132%
#10
Nissan Cube
589 406 + 45.1%
Rank
Worst-Selling Car 
By Volume (All Vehicles)
December 2012
December 2011
% Change
#1
Porsche Cayman
10 67 – 85.0%
#2
Acura RL
18 50  – 64.0%
#3
Mercedes-Benz SLS AMG
38 86 – 55.8%
#4
Nissan GT-R
49 35 + 40.0%
#5
Audi R8
51 133 – 61.7%
#6
Mercedes-Benz CL-Class
71 57 + 24.6%
#7
Mitsubishi i MiEV
77 76 + 1.3%
#8
Jaguar XK
133 152 – 12.5%
#9
Mercedes-Benz G-Class
168 55 + 205%
#10
Subaru Tribeca
189 324 – 41.7%

Source: Manufacturers & ANDC 
Vehicle must have been on sale throughout December, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website through December. Chevrolet’s Caprice PPV, Lexus LFA, Honda FCX are no longer considered eligible. The Acura RL is, however, on the basis that the RLX will be a name-changed predecessor.

Related From GoodCarBadCar.net
Top 20 Worst-Selling Vehicles In America – December 2013
Top 10 Worst-Selling Vehicles In America – 2012 Year End
Top 10 Worst-Selling Vehicles In America – January 2013
Top 10 Worst-Selling Cars In America – November 2012
Top 10 Worst-Selling Cars In America – December 2011
Top 30 Best-Selling Vehicles In America – December 2012
U.S. Auto Sales Brand Rankings – December 2012