November 2012 Top 10 Worst-Selling Vehicles In Canada


2007 Porsche Cayman side angle red
The First Cayman Could’ve Been A 911
Beater On Track, But Never In The Showroom

While forgiveness is owed the Porsche Cayman for its poor sales performance this year, even the dawn of a second-generation Cayman is unlikely to provide great assistance to Porsche Canada.

Not that Porsche Canada needs much assistance. In the first three quarters of 2012 Porsche sold more new vehicles in Canada than in its best full calendar year ever. Which happened to be last year, 2011. And during this best ever year for Porsche, only 92 Caymans have been registered; only 88 were sold in the first three quarters. 

Incidentally, during the Cayman’s best year ever, its first year on sale, it only accounted for 15.4% of all Porsche Canada sales. (That same year, 2006, was the Cayman’s best U.S. sales year on record and it accounted for 20.5% of Porsche USA sales.) As you gratefully recall, the Panamera wasn’t part of Porsche’s lineup in 2006, and the Cayman represented 25% of all Porsche nameplates.

If in its best ever year the Cayman was responsible for significantly less than its fair share of Porsche sales, does the new Cayman have a chance at pumping out Boxster-like volume? It seems unlikely. However, Porsche will likely sell more than one new Cayman in November 2013, and the company should have no trouble outselling its own November 2011 Cayman total, too.

This foreword leads us to Canada’s 10 worst-selling cars in November 2012. The Cayman was the worst, indeed, whether you’re measuring by poor total sales or by year-over-year decrease. This isn’t surprising. Dealers have been waiting for the new Cayman for months and have hardly had any Caymans to sell while waiting.

Not only were two of Canada’s 10 worst year-over-year decreases reported by Nissan, so were the next two, Canada’s 12th and 13th-worst-selling vehicles. 370Z sales dropped 56.3%, as you’ll see in the second table, and Juke sales fell 52.3% to 256. The 19th-ranked vehicle was the Nissan Murano, sales of which fell 45.1% to 236 and the 28th-worst-selling vehicle was the Infiniti G, sales of which dropped 41.9% to 144.

Fortunately for Nissan (and Porsche), other models picked up most or all of the slack. Porsche sold 156 more vehicles in November 2012 than in November 2011, a 164% year-over-year jump. Nissan sales fell 8.1% in a year in which sales are down 2.5%, but new models like the Pathfinder and Sentra reported huge increases. All brands were ranked by total November volume a week ago.

Canada’s worst-selling vehicles in November 2012 are ranked three different ways in the tables below. Historical monthly and yearly sales figures for any of these models can always be found by accessing GCBC’s Sales Stats dropdown menu.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
November 2012
November 2011
#1
Porsche Cayman
– 85.7% 1 7
#2
Nissan Leaf
– 83.3% 7 42
#3
Land Rover 
Range Rover Evoque
– 82.5% 27 154
#4
Nissan Quest
– 78.8% 35 165
#5
Audi R8
– 75.0% 4 16
#6
Honda CR-Z
– 66.7% 6 18
#7
Lincoln MKZ
– 60.8% 31 79
#8
Volkswagen Routan
– 60.3% 23 58
#9
Scion tC
– 60.2% 86 216
#10
Volvo XC90
– 59.3% 22 54

Rank
Worst-Selling Car 
By Volume
November 2012
November 2011
% Change
#1
Honda CR-Z
6 18 – 66.7%
#2
Nissan Leaf
7 42 – 83.3%
#3
Nissan 370Z
7 16 – 56.3%
#4
Mitsubishi i MiEV
8 7 + 14.3%
#5
Mazda MX-5 Miata
14 19 – 26.3%
#6
Honda Insight
18 4 + 350%
#7
Nissan Cube
20 46 – 56.5%
#8
Toyota Avalon
21 42 – 50.0%
#9
Volkswagen Routan
23 58 – 60.3%
#10
Subaru Tribeca
31 41 – 24.4%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
November 2012
November 2011
% Change
#1
Porsche Cayman
1 7 – 85.7%
#2
Acura RL
3 —– —–
#3
Audi R8
4 16 – 75.0%
T4
Mercedes-Benz SLS AMG
5 9 – 44.4%
T4
Nissan GT-R
5 7 – 28.6%
T4
Volvo S80
5 7 – 28.6%
#7
Honda CR-Z
6 18 – 66.7%
#8
Nissan Leaf
7 42 – 83.3%
#9
Nissan 370Z
7 16 – 56.3%
#10
Mitsubishi i MiEV
8 7 + 14.3%

Source: Manufacturers & ANDC 
Vehicle must have been on sale in November, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website in 2012. This post was updated at 12:24 PM AT on 12.13.2013 to reflect updated Range Rover Evoque figures.

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