October 2012 United States Auto Sales By Brand


2012 Dodge Dart red on road

October 2012 U.S. sales reporting shows the Dodge Dart providing some major assistance to the Chrysler Group. Where Dodge sold only 1840 Calibers at this time last year, the Dart stepped in with 5455 sales in October 2012, nearly enough to account for the whole Dodge brand’s 3773-unit increase. 

Dodge sales jumped 20% with strong Charger and Grand Caravan growth, as well. The Chrysler Group reported a 10% jump. Jeep’s decline, paired with Volkswagen’s big bump, allowed the German carmaker to leapfrog over the American SUV brand in October. Jeep leads VW by 41,813 sales year-to-date.

Hyundai’s blaming tight supply for its 4% drop. Also Sandy. Boss John Krafcik said there weren’t enough Accents and Velosters for sale, but the Santa Fe and Elantra jumped 16% and 12%, respectively. 

Overall, the industry’s growth wasn’t as strong as suspected pre-Sandy, but many automakers managed to grow at a rapid pace compared to October 2011. BMW USA, for example, saw sales shoot up 19%: BMW brand sales rose 21%, Mini managed to outsell Scion by a single unit. Apart from Hyundai, Nissan, and Jeep at the top, every major automaker posted year-over-year gains. Lincoln, Volvo, Mitsubishi, Land Rover, and Jaguar also recorded losses on a year-over-year basis. 

U.S. auto sales market share chart October 2012
Click Chart For Larger View

The Ford Motor Company says retail sales increased 2% in October 2012. Lincoln was down 15%; the Ford brand posted an increase of slightly less than 1%. The C-Max found 3182 buyers. Toyota USA reported a collective group increase of 15.8%. Total General Motors sales increased 4.7%, expanding GM’s lead over FoMoCo to 310,464 units through ten months.

Brand and corporate totals (monthly and yearly going back to 2002) are now also available through the dropdown menu at GCBC’s Sales Stats page, along with results for more than 260 currently sold vehicles. 

While estimates suggesting that October sales would be the strongest in years shouldn’t be thrown out the window, Hurricane Sandy undoubtedly impacted sales in the northeast late in the month. Approximately 25% of the nation’s auto sales come from the affected area. Take away a few sales days from a large number of car buyers and sales shouldn’t rise as sharply as predicted.

36 brands are ranked by total volume in the table below. The Canadian version of this post was completed earlier. Ford is not only the top brand there, FoMoCo is also the leading manufacturer. 

Updated 11/01/2012 @ 5:50 PM AST

Rank
Automaker
October 2012

Change
Year To Date
YTD 
% Change
#1
Ford
162,793
+ 0.9%
1,783,981
+ 5.2%
#2
Chevrolet
135,305
+ 2.7%
1,555,688
+ 4.7%
#3
Toyota
129,505
+ 15.6%
1,473,449
+ 30.0%
#4
Honda
94,810
+ 8.7%
1,045,495
+ 21.9%
#5
Nissan
70,928
– 6.0%
850,816
+ 9.4%
#6
Hyundai
50,271
– 4.1%
590,085
+ 8.2%
#7
Kia
42,452
+ 12.6%
477,366
+ 17.8%
#8
Dodge
40,611
+ 20.4%
432,523
+ 14.1%
#9
Volkswagen
34,311
+ 22.4%
357,400
+ 35.6%
#10
Jeep
34,023
– 4.8%
399,213
+ 17.6%
#11
GMC
33,570
+ 6.2%
340,128
+ 4.2%
#12
BMW
26,451
+ 20.9%
212,848
+ 6.7%
#13
Subaru
26,119
+ 30.1%
271,582
+ 25.9%
#14
Mercedes-Benz
25,644
+ 6.3%
232,664
+ 12.6%
#15
Ram
25,609
+ 17.3%
244,969
+ 16.3%
#16
Chrysler
22,222
+ 4.6%
263,688
+ 47.5%
#17
Lexus
19,850
+ 9.7%
190,840
+ 24.1%
#18
Mazda
18,622
+ 1.6%
228,104
+ 8.8%
#19
Cadillac
13,505
+ 14.5%
117,017
– 6.4%
#20
Buick
13,384
+ 14.5%
150,646
– 0.7%
#21
Acura
12,163
+ 9.4%
127,936
+ 27.6%
#22
Audi
11,708
+ 14.5%
112,402
+ 18.1%
#23
Infiniti
8757
+ 27.6%
95,353
+ 20.6%
#24
Mini
5888
+ 8.7%
54,419
+ 15.7%
#25
Scion
5887
+ 49.0%
62,377
+ 50.1%
#26
Lincoln
5154
– 15.4%
69,032
– 2.7%
#27
Volvo
4200
– 14.3%
55,826
– 2.2%
#28
Mitsubishi
3981
– 9.1%
50,103
– 28.7%
#29
Fiat
3720
+ 89.3%
36,462
+ 130%
#30
Porsche
3211
+ 41.5%
28,226
+ 13.2%
#31
Land Rover
3129
– 19.5%
34,803
+ 17.8%
#32
Suzuki
2039
+ 4.7%
21,188
– 4.7%
#33
smart
998
+ 205%
8309
+ 103%
#34
Jaguar
699
– 23.1%
10,249
+ 0.2%
#35
Maserati
240
+ 28.3%
2224
+ 17.5%
#36
Bentley
222
+ 37.0%
1866
+ 31.2%
—–
—–
—–
—–
—–
195,764
+ 4.7%
2,163,479
+ 3.6%
167,947
+ 0.3%
1,853,015
+ 4.9%
155,242
+ 15.8%
1,726,665
+ 30.0%
126,185
+ 10.2%
1,376,855
+ 22.5%
106,973
+ 8.8%
1,173,431
+ 22.5%
92,723
+ 2.9%
1,067,451
+ 12.3%
79,685
– 3.2%
946,169
+ 10.5%
49,452
+ 21.5%
499,894
+ 29.8%
32,339
+ 18.5%
267,267
+ 8.4%
26,642
+ 9.0%
240,973
+ 14.4%
3828
– 20.2%
45,052
+ 13.3%
—–
—–
—–
—–
—–
Total
1,092,294
+ 6.9%
11,992,425
+ 13.8%

Source: Automakers & ANDC 
* VW Group sales do not include Lamborghini

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