September 2012 Small/Entry Luxury Car Sales And Midsize Luxury Sales In America

2013 Lexus IS red mica
Mercedes-Benz, BMW, and Lexus sold 17,851 copies of their smaller rear-wheel-drive (and all-wheel-drive) vehicles in America last month. September 2012 sales of the entry-level Benz were strong enough to make the C-Class America's best-selling premium brand vehicle. The BMW 3-Series ranked second. U.S. sales of the Lexus IS fell 11.5% in September.

U.S. September 2012 small luxury car sales chart
Small/Entry Luxury Car Sales Chart
Click Either Chart For A Larger View
The 3-Series-fighting Lexus isn't even Lexus's own most popular vehicle, nor is it Lexus USA's most popular car. But while Audi's A4 and Cadillac's CTS and the Infiniti G sedan all outsold the IS in September, we wouldn't yet say the IS is a miserable failure. But it's not selling nearly as well as it has in the recent past.

Where Lexus is thriving is in the midsize luxury cruiser sector. The ES350 and ES300h are certainly not sports sedans, but they are popular, wildly more popular this fall than the ES was at this time last year. The ES ranked tenth among premium brand vehicles in September 2011 but moved up to fourth last month. In August, the ES outsold the C-Class and 3-Series.


The introduction of the ES300h has helped; approximately 21% of all ES sales in September were hybrids. Whether we're discussing the ES300h or the regular ES350, the level of popularity achieved by the front-wheel-drive Lexus says something about the desire many buyers have to avoid Nürburgring-developed track stars.

U.S. midsize luxury car sales chart September 2012
Midsize Luxury Car Sales Chart
Historical monthly and yearly sales results for 282 different vehicles can be accessed through the first dropdown menu at GCBC's Sales Stats home or, for non-mobile users, near the top right of this page. Click any model from the tables below to go directly to its specific sales results page.

After the jump you'll find detailed September and year-to-date sales info for a three dozen luxury cars, including the Cadillac ATS. Six more large luxury flagships will be profiled soon. Certain high-end mainstream brand cars are profiled here instead of being presented in this post. The two accompanying charts rank cars by volume rather than listing alphabetically; click any of them for a larger view.

Small/Entry Luxury Car
September 2012
%
Change
Year To Date
YTD
% Change
1737
-----6129-----
1681
- 46.0%23,378+ 7.6%
806
+ 76.8%5750+ 14.5%
3035
+ 12.8%28,230+ 6.9%
1594
+ 25.6%13,005+ 10.9%
515
- 23.6%5535- 15.8%
7731
- 16.8%68,352- 3.1%
611
-----611-----
3103
- 33.5%38,465- 8.2%
3677
- 26.9%46,052+ 6.2%
1195
- 17.2%13,612+ 53.8%
8
- 96.5%641- 70.6%
2248
- 11.5%21,107+ 1.8%
7872
+ 14.7%57,740+ 25.2%
206
- 35.0%2173- 15.5%
1577
- 2.8%17,993+ 13.9%

Midsize Luxury Car
September 2012
%
Change
Year To Date
YTD
% Change
34
- 20.9%329- 66.4%
3236
+ 29.1%26,848+ 17.3%
2065
+ 83.7%13,909+ 107%
720
+ 3.9%6251+ 52.6%
3189
- 22.2%38,328+ 0.9%
Cadillac STS
1
- 99.4%157- 94.7%
2506
-----7156-----
320
+ 9.6%2963+ 29.8%
2669
- 11.0%27,016+ 7.1%
500
- 44.8%6759- 17.1%
429
- 10.8%4380+ 16.3%
6553
+ 80.7%36,134+ 34.0%
1454
+ 408%16,017+ 420%
709
- 33.9%9410+ 6.4%
2575
+ 33.0%23,474+ 11.5%
709
0.0%6109+ 74.2%
4826
- 5.8%44,796- 6.3%
200
- 61.8%2642- 33.1%
438
- 15.6%4016- 5.6%
Source: Manufacturers & ANDC
Large-size Equus and XTS are here on pricing grounds. Genesis sales refer to both sedan and coupe. Buick, Chrysler, Avalon, Maxima etc. are listed here.

Related From GoodCarBadCar.net
Small & Midsize Luxury Car Sales In America - September 2013 YTD
Small/Entry Luxury & Midsize Luxury Car Sales In America - October 2012
Small/Entry & Midsize Luxury Car Sales In America - August 2012
Small/Entry & Midsize Luxury Car Sales In America - September 2011
Top 30 Best-Selling Luxury Vehicles In America - September 2012
U.S. Auto Sales Brand Rankings - September 2012
Small & Midsize Luxury SUV Sales In America - September 2012
Large Luxury Car Sales In America - September 2012

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