September 2012 Top 10 Worst-Selling Vehicles In America

2013 Mazda 6 grey
The gradual disappearance of the second-generation 6 isn't helping sales reps who work in Mazda showrooms. For the eighth consecutive month sales of the Mazda CX-9 declined on a year-over-year basis. The Mazda 5 is unfortunately proving to all automakers without a mini-minivan in America (that would be all of them) that they shouldn't bother importing a mini-minivan.
2012 Mazda 5
Sales of Mazda's best-selling model shot up 57% in September 2012. This bodes well, right? When an automaker's most popular vehicle records a 57% increase, one assumes overall sales should improve, at least somewhat, right? The problem: Mazda's 3 sedan and hatchback accounted for 58% of all Mazda sales. Not helping matters was the 2's 21% drop and more lost CX-7 sales than there were new CX-5 sales.
2012 Mazda CX-9 blue
All Three Of These Mazdas Deserved To Sell More Often
In other words, the second, fourth, and sixth-worst-selling vehicles in America in September were Mazdas. Mixed in were a bunch of other cars from a variety of automakers, many of which have perfectly good excuses. Porsche, for example, is in between Caymans, kind of how hundreds of thousands of Americans are in between jobs. Because of the ILX, the Acura TSX now has twice as many rivals in its own showroom than it did at this time last year.



When ranked by overall volume, the Subaru XV Crosstrek makes an appearance, unfairly. It only just went on sale. The Mercedes-Benz SLS AMG, Audi R8, and Nissan GT-R were never meant to be high-volume Mustang rivals. 

But numbers are numbers. So here they are.

Keep in mind, Ferrari, Lamborghini, Maserati, Bentley, Lotus, and others don't publish monthly sales figures for individual models. Historical monthly and yearly sales figures for the vehicles on these worst seller lists can always be accessed through the first dropdown menu at GCBC's Sales Stats home or, for non-mobile users, near the top right of this page. Brands were already ranked by volume and other best seller lists were published previously, as well. Pertinent links are clickable at the bottom of this post. 

Rank
Worst-Selling Car 
By Percentage Decline
% Change
September 2012
September 2011
#1
Porsche Cayman
- 84.0% 15 94
#2
Mazda 6
- 66.3% 1403 4163
#3
Infiniti EX
- 58.5% 253 610
#4
Mazda CX-9
- 52.4% 2000 4201
#5
Honda Insight
- 52.0% 246 512
#6
Mazda 5
- 51.4% 832 1712
#7
Audi R8
- 48.5% 50 97
#8
Chevrolet Tahoe
- 46.7% 4696 8813
#9
BMW 7-Series
- 46.6% 464 869
#10
Acura TSX
- 46.0% 1681 3112

Rank
Worst-Selling Car 
By Volume
September 2012
September 2011
% Change
#1
Mitsubishi i MiEV
36 ----- -----
#2
Subaru Tribeca
139 256 - 45.7%
#3
Suzuki Equator
157 187 - 16.0%
#4
Subaru XV Crosstrek
192 ----- -----
#5
Honda Insight
246 512 - 52.0%
#6
Honda CR-Z
335 537 - 37.6%
#7
Suzuki Grand Vitara
345 372 - 7.3%
#8
Volkswagen Eos
399 558 - 28.5%
#9
Suzuki Kizashi
416 468 - 11.1%
#10
Nissan 370Z
436 469 - 7.0%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
September 2012
September 2011
% Change
#1
Lexus LFA
4 4 0.0%
#2
Porsche Cayman
15 94 - 84.0%
#3
Acura RL
34 43 - 20.9%
#4
Mitsubishi i MiEV
36 ----- -----
#5
Mercedes-Benz SLS AMG
37 25 + 48.0%
#6
Mercedes-Benz CL-Class
45 64 - 29.7%
#7
Acura ZDX
48 87 - 44.8%
#8
Audi R8
50 97 - 48.5%
#9
Mercedes-Benz G-Class
83 119 - 30.3%
#10
Nissan GT-R
119 107 + 11.2%
Source: Manufacturers & ANDC 
Vehicle must have been on sale in September, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website in September.

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America - September 2013
Top 10 Worst-Selling Vehicles In America - October 2012
Top 10 Worst-Selling Cars In America - August 2012
Top 10 Worst-Selling Cars In America - September 2011
Top 30 Best-Selling Vehicles In America - September 2012

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