BMW Brand Sales Figures


BMW Sales Reports

U.S & Canada Auto Sales for BMW

Here you will find monthly and yearly Canadian and U.S. sales figures for the BMW brand. BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine. BMW has a long motorsport history and has used that to drive its position as the sports car maker. BMW has a full range of cars (over 19 models in 2018) including sedans, SUVs, electric cars, plug in hybrids and sports cars. In the early 2000s through 2014 sales success and records were toppled every year by BMW in North America however in recent years it is starting to feel some pressure and the numbers have been weak in the U.S (although globally very strong).

Quick Navigation
Our Take On BMW Sales Numbers
Annual BMW Sales – US & Canada (table, chart)
BMW Sales Data Growth Rates
Monthly BMW Sales – US (table, chart)
Monthly BMW Sales – Canada (table, chart)
BMW Sales by Model (table, chart)

Don’t forget to check out the BMW Group Sales Reports and the BMW brand compared with all other brands in the monthly Auto Sales By Brand post. Specific BMW related sales reports can also be found here at: BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6


Our Take On BMW Sales Numbers

Globally, 2016 was a strong year for BMW. In 2016, the BMW brand set a full-year sales record of more than two million vehicles. Annual sales of BMW in Europe were strong (when combined with the Mini brand it topped the one million mark for the first time ever). Sales of BMW and MINI vehicles in Asia also experienced strong growth in 2016 with a total of 745,784 vehicles delivered, up 9.0% compared with 2015. Full-year sales of BMW and MINI vehicles in the Americas were 7.2% lower than the record high achieved in 2015, with a total of 458,982 units delivered to customers this year. While Canada achieved growth of 6.1% (44,621) and deliveries in Mexico, Argentina and Latin American importer markets rose 15.4% (34,670), the exceptionally competitive market conditions in the USA saw sales there down 9.7% (365,204).

Overall, despite some weakness in the United States, the BMW brand saw annual sales top 2 million for the first time ever , up 5.2% globally. Even more impressive is that BMW managed to sell over 62,000 electric cars sold in 2016 which is a big achievement and we expect that to continue to grow quickly.

The worldwide trend towards increasing SUV sales was a big driver of the BMWs growth in recent years with the BMW X family of SUVs growing a lot. 644,992 BMW X models was delivered in 2016, an increase of 22.3% compared with 2015.

In the United States things haven’t been so rosy in recent years at BMW. It was the best selling premium brand in the US in 2011, 2012 and 2014 however in recent years it has stumbled. A rough 2016 with U.S sales for the year down 9.5 percent on sales of 313,174 compared to 346,023 from 2015 things aren’t looking good. The trend has continued into 2017 with August 2017  seeing a decrease 7.7 percent in August for a total of 23,553 compared to 25,531 vehicles sold in August 2016. Year-to-date, the BMW brand is down 5 percent in the U.S. on sales of 194,604 vehicles compared to 204,744 sold in the first eight months of 2016.

Some bright spots locally for BMW include the continued growth of the electric and plug-in hybrid electric vehicles which saw an increase of 9.2 percent to 11,672 through August 2017, accounting for 5.2 percent of total BMW brand sales in the U.S. Currently, BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in hybrid electric vehicle, which launched in June 2017.


Annual BMW Sales Figures

BMW Sales Figures – By Year

This sales table of BMW cars sold in the United States and Canada is helpful in seeing how annual sales stack up for the brand. Note that this table is sortable and that it fees the chart below. You can easily change the chart by filtering and sorting the below table.

Table Coming Soon

BMW Sales Figures – By Year (Chart)

Below is a chart showing total BMW sales figures for the United States and Canada. Simply click on the legend at the bottom of the chart to see each country by itself. This chart is synched with the above sales table so you can sort and edit that table to see different cuts of the data in this chart.

Chart Coming Soon

BMW Sales Data Growth Rates

In this table we look at the last twelve months of BMW sales data and compare it to the previous month and the previous year. While month to month growth rates are important to look at the U.S and Canadian auto markets are also very seasonal so looking at the year on year comparison for any given month is important.

For reference US = United States Sales, CAN – Canadian Sales, LM = Last Month, LY = Last Year and TTL = Total U.S and Canada.

Table Coming Soon


Monthly BMW Sales Reports – United States

BMW U.S Sales Reports – by Month

Table Coming Soon

BMW U.S Sales Reports – by Month (Chart)

Below is a chart showing U.S BMW sales figures by month. The chart is interactive and you can simply click on the legend at the bottom of the chart to turn months on/off.

Chart Coming Soon


Monthly BMW Sales Reports – Canada

BMW Canada Sales Reports – by Month

Table Coming Soon

BMW Canada Sales Reports – by Month (Chart)

Below is a chart showing Canada Acura sales figures by month. The chart is interactive and you can simply click on the legend at the bottom of the chart to turn months on/off.

Chart Coming Soon


BMW Sales by Model

Table Coming Soon

BMW YTD Model Split (Chart)

Chart Coming Soon


Other BMW Sales Reports

Don’t forget to check out the BMW Group Sales Reports and the BMW brand compared with all other brands in the monthly Auto Sales By Brand post. Specific BMW related sales reports can also be found here at: BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6

Source: Automakers & ANDC 

BMW USA July 2014 numbers are subject to change as a BMW glitch caused errors in the totals becuase of X4 and X6 confusion.


 

Month
BMW U.S. Sales 2010
BMW U.S. Sales 2011
BMW U.S. Sales 2012
BMW U.S. Sales 2013
BMW U.S. Sales 2014
January
13,163
15,905
16,405
16,513
18,253
February
15,100
16,416
21,204
21,311
22,017
March 
18,060
20,295
23,940
27,078
32,107
April
17,268
18,801
21,062
23,225
25,202
May
17,859
20,651
22,168
25,230
29,602
June
19,182
21,637
21,725
27,074
30,201
July 
19,064
21,409
21,297
24,043
26,409
August 
19,540
20,815
16,835
24,523
27,214
September
18,228
21,750
21,761
23,568
25,568
October
19,272
21,873
26,451
27,574
30,602
November
20,097
21,521
31,213
31,752
31,019
December
23,280
26,834
37,399
37,389
41,526
Month
BMW U.S. Sales 2015
BMW U.S. Sales 2016
BMW U.S. Sales 2017
BMW U.S. Sales 2018
BMW U.S. Sales 2019
January
18,981
18,082
18,109
February
25,201
22,498
22,558
March 
34,310
30,033
31,015
April
26,952
24,951
22,624
May
31,003
29,017
25,818
June
32,176
28,855
28,962
July 
26,970
25,777
21,965
August 
27,755
25,531
 23,553
September
26,608
25,389
 25,571
October
29,439
24,017
November
32,003
26,189
December
34,625
32,835

 

Month
BMW Canadian Sales 2010
BMW Canadian Sales 2011
BMW Canadian Sales 2012
BMW Canadian Sales 2013
BMW Canadian Sales 2014
January
1041
1215
1644
1601
1681
February
1420
1803
1845
1957
2105
March 
2455
2309
2725
3002
2689
April 
2681
2802
2634
2661
2569
May 
2361
2813
3203
2826
3021
June
3006
3512
3288
3298
3242
July
2107
2404
2510
2530
2928
August
2342
2442
2671
2260
2853
September
2602
2824
3331
2927
3398
October
2425
2432
2773
3010
2956
November
2510
3003
2520
3082
2835
December
2252
2214
2258
2556
2528
Month
BMW Canadian Sales 2015
BMW Canadian Sales 2016
BMW Canadian Sales 2017
BMW Canadian Sales 2018
BMW Canadian Sales 2019
January
1843
2012
2066
February
2318
2575
2608
March
2660
3065
3181
April 
3515
3701
3628
May 
3633
3761
4384
June
3235
3572
3807
July 
2815
3007
 2953
August
2750
2950
 3040
September
3545
3586
 4417
October
2830
3435
November
3379
3403
December
2479
2945

 

Year
BMW Brand
U.S. Sales
BMW Brand
Canadian Sales
2002
232,032
n/a
2003
240,859
n/a
2004
260,079
16,598
2005
266,200
18,150
2006
274,432
20,020
2007
293,795
24,031
2008
249,113
23,244
2009
196,502
24,724
2010
220,113
27,202
2011
247,907
29,773
2012
281,460
31,402
2013
309,280
31,710
2014
339,738
32,805
2015
346,023
35,002
2016
313,174
38,012
2017 YTD *
220,175
33,792