August 2012 U.S. Auto Sales By Brand


2013 Hyundai Santa Fe Sport

Exceeding what were high expectations, the U.S. auto industry collectively reported 1.3 million new vehicle sales in August 2012, up 20% from the same period a year earlier. Ford led the way with 188,608 sales. The top 16 brands all posted improved totals, year-over-year. 

Lexus grabbed the luxury brand title for August, but Mercedes-Benz’s leadership in the category, even without the Sprinter, was helped last month by BMW’s brutal month. The new X1 delivered an extra 576 sales, but 5-Series sales slid 61% and the 3-Series was down 29%. 

U.S. August 2012 auto brand market share chart
August 2012 Auto Brand Market Share
Click Either Chart For A Larger View

BMW’s 19% decline was bested (worsted?) only by Mitsubishi’s 47% slide. Mitsubishi’s product lineup has been shrink-wrapped, now mainly consisting of the Outlander, Outlander Sport, and Lancer. 

As a whole, General Motors improved 10%. Ford Motor Company was up 13% and is up 6% through the first eight months of 2012. Through eight months, Chrysler Group LLC is up 26%.

Honda, Acura, Volkswagen, Mini, Scion, and smart are the headline grabbers when it comes to year-over-year percentage increases. At the volume end, Honda and Volkswagen reported  57.9% and 62.5% improvements. Scion, with plenty of help from the new FR-S – an additional model in the family – jumped 112%.

August 2012 U.S. luxury auto brand market share chart
August 2012 Premium Auto
Brand Market Share Chart

August data from Canada has been posted elsewhere. By the end of the day you’ll also be able to navigate through the first dropdown menu at GCBC’s Sales Stats home in order to find historical and current sales results for every automobile currently on sale in America.

Later this afternoon we’ll also be publishing lists of America’s 20 best-selling cars from August in addition to the nation’s 20 best-selling SUVs and crossovers and another for America’s five best-selling pickup trucks

First and foremost, you must check out this table ranking each and every brand by August U.S. sales volume. 

Updated 11:37 AM AT 09.05.2012

Rank
Automaker
August 2012

Change
Year To Date
YTD 
% Change
#1
Ford
188,608
+ 13.1%
1,453,536
+ 6.3%
#2
Chevrolet
169,978
+ 11.3%
1,270,582
+ 5.3%
#3
Toyota
156,561
+ 45.3%
1,199,163
+ 30.5%
#4
Honda
115,675
+ 57.9%
847,840
+ 22.7%
#5
Nissan
87,360
+ 5.9%
698,026
+ 13.1%
#6
Hyundai
61,099
+ 4.4%
479,789
+ 8.8%
#7
Kia
50,028
+ 21.5%
386,809
+ 16.6%
#8
Dodge
47,348
+ 13.2%
344,556
+ 12.8%
#9
Jeep
42,839
+ 5.5%
325,945
+ 21.5%
#10
Volkswagen
41,011
+ 62.5%
286,750
+ 37.6%
#11
GMC
37,838
+ 3.7%
273,366
+ 4.4%
#12
Subaru
28,293
+ 35.8%
217,780
+ 24.7%
#13
Chrysler
28,070
+ 24.8%
216,616
+ 61.7%
#14
Ram
26,065
+ 18.0%
192,946
+ 18.1%
#15
Lexus
24,237
+ 33.9%
150,604
+ 24.8%
#16
Mercedes-Benz
22,686
+ 11.6%
182,070
+ 14.5%
#17
Mazda
22,234
– 1.8%
185,349
+ 11.8%
#18
Buick
18,000
+ 12.4% 
122,589
– 3.1%
#19
BMW
16,835
– 19.1%
164,636
+ 5.6%
#20
Acura
15,646
+ 72.8%
101,407
+ 28.1%
#21
Cadillac
14,704
+ 11.3%
90,933
– 9.5%
#22
Audi
11,527
+ 13.0%
88,392
+ 17.5%
#23
Infiniti
11,155
+ 23.6%
77,551
+ 21.7%
#24
Lincoln
8141
+ 1.7%
57,078
– 1.3%
#25
Scion
7722
+ 112%
49,747
+ 47.3%
#26
Volvo
6323
+ 21.2%
46,653
– 1.0%
#27
Mini
5718
+ 83.9%
43,632
+ 15.9%
#28
Mitsubishi
4249
– 46.8%
41,316
– 31.2%
#29
Fiat
4150
+ 33.6%
28,566
+ 158%
#30
Land Rover
3727
+ 32.8%
28,038
+ 22.4%
#31
Porsche
3026
+ 38.6%
22,279
+ 8.7%
#32
Suzuki
1968
– 18.3%
17,228
– 5.6%
#33
Jaguar
1029
+ 27.0%
8546
+ 4.2%
#34
smart
753
+ 85.9%
6281
+ 44.2%
#35
Maserati
219
+ 3.8%
1715
+ 13.8%
#36
Bentley
156
+ 25.8%
1405
+ 26.7%
—–
—–
—–
—–
—–
—–
General Motors
240,520
+ 10.1%
1,757,470
+ 3.7%
—-
Ford
Motor Company
196,749
+ 12.6%
1,510,614
+ 6.0%
—-
Toyota
Motor Corporation
188,520

+ 45.6% 
1,399,513
+ 30.4%
—-
Chrysler Group
148,472
+ 14.1%
1,108,629
+ 25.7%
—-
American Honda
131,321
+ 59.5%
949,247
+ 22.6%
—-
Hyundai-Kia
111,127
+ 11.5%
866,598
+ 12.2%
—-
Nissan USA
98,515
+ 7.6%
774,577
+ 13.7%
Volkswagen Group *
55,720
+ 47.6%
398,826
+ 30.6%
—-
Daimler AG
23,439
+ 13.1%
188,351
+ 17.9%
BMW-Mini
22,553
– 5.7%
208,268
+ 7.6%
—-
Jaguar-Land Rover
4756
+ 31.5%
36,584
+ 17.6%
—–
—–
—–
—–
—–
Total
1,261,849
+ 20.0%
9,522,848
+ 14.7%

Source: Automakers & ANDC 
* Not including Lamborghini

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