August 2012 Canada Auto Sales By Brand


2013 Honda Accord sedan
Honda’s New 2013 Accord 
Should Further Boost Sales

Canada’s auto industry began reporting August 2012 sales results early on the morning of September 4 with impressive figures from Porsche, Chrysler, and Fiat. As the day wore on, we soon discovered the market posted a year-over-year increase of 6.4% with a year-to-date improvement of 6.7%.

Ford, despite a 1.4% drop, led the way on volume terms with 24,921 sales. Ford sold an astonishing 11,580 F-Series pickup trucks, enough to account for 7.8% of the overall new vehicle market without even including Ford’s cars, SUVs, or crossovers.

Canada August 2012 auto brand market share chart
August 2012 Auto Brand Market Share
Click Either Chart For Larger View

Honda and Chrysler stood out from the pack with 50% and 88% improvements, respectively. Conversely, Chevrolet dropped 19.5%; Nissan fell 18%; and Cadillac, Lincoln, and Volvo all fell greater than 20%. 

Through eight months, BMW trails Mercedes-Benz by 1397 units in the race to be Canada’s favourite luxury brand. August was, however, BMW’s month, as the blue and white propeller outsold the three-pointed start by 464 units.

Canada Luxury auto brand market share chart August 2012
Luxury Auto Brand Market Share

Sales figures for the majority of individual models will also be made available through the first dropdown menu at GCBC’s Sales Stats home where they’ll join historical monthly and yearly numbers. For the few automakers which don’t make those model-specific numbers available today (BMW, Honda, Mercedes-Benz, Subaru, and a few others), we’ll add them by the middle of the month.

The U.S. edition of this August brand-by-brand rankings post has already been published. Below, the Canadian table has been completely updated with August info.

Updated 12:55 PM AT 09.11.2012

Rank
Automaker
August 2012

Change
Year To Date
YTD 
% Change
#1
Ford
24,921
– 1.4%
190,995
+ 1.5%
#2
Toyota
15,567
+ 26.4%
117,913
+ 26.3%
#3
Chevrolet
12,914
– 19.5%
96,648
– 9.6%
#4
Honda
12,081
+ 49.9%
86,229
+ 26.8%
#5
Hyundai
11,717
+ 1.8%
96,209
+ 3.5%
#6
Dodge
9061
+ 8.3%
69,622
– 0.4%
#7
Kia
7682
+ 32.4%
54,663
+ 20.7%
#8
Mazda
6772
+ 3.7%
51,050
+ 6.5%
#9
GMC
6385
– 8.8%
46,987
– 4.9%
#10
Volkswagen
5782
+ 34.4%
39,451
+ 10.6%
#11
Ram
5662
+ 5.0%
49,233
+ 12.9%
#12
Nissan
5549
– 18.0%
53,284
– 1.4%
#13
Jeep
3556
– 1.9%
31,040
+ 3.1%
#14
Subaru
2680
+ 43.9%
19,741
+ 9.9%
#15
BMW
2671
+ 9.4%
20,520
+ 6.3%
#16
Mercedes-Benz
2207
+ 2.0%
21,917
+ 9.3%
#17
Acura
1582
+ 9.2%
10,452
+ 15.2%
#18
Audi
1568
+ 7.0%
13,185
+ 13.1%
#19
Chrysler
1540
+ 88.0%
18,686
+ 89.6%
#20
Lexus
1431
+ 18.7%
9574
+ 10.9%
#21
Mitsubishi
1399
– 16.0%
13,115
– 4.1%
#22
Buick
1215
– 3.8%
9471
+ 13.0%
#23
Infiniti
780
+ 19.4%
5466
+ 22.4%
#24
Fiat
750
+ 21.8%
6436
+ 66.9%
#25
Scion
558
+ 14.8%
3920
+ 21.2%
#26
Cadillac
556
– 24.0%
4317
– 20.6%
#27
Lincoln
525
– 20.5%
4516
– 17.4%
#28
Suzuki
511
+ 15.1%
3576
– 4.7%
#29
Mini
510
+ 26.9%
4231
+ 28.0%
#30
Volvo
371
– 27.5%
4264
– 13.1%
#31
Land Rover
321
+ 44.6%
2784
+ 50.6%
#32
smart
286
+ 120%
1482
+ 14.6%
#33
Porsche
251
+ 43.4%
1974
+ 11.5%
#34
Jaguar
51
– 15.0%
466
– 12.2%
T35
Bentley
11
+ 22.2%
83
+ 18.6%
T35
Maserati
11
– 8.3%
114
+ 12.9%
—–
—–
—–
—–
—–
Ford
Motor Company
25,446
– 1.8%
195,511
+ 1.0%
General Motors
21,070
– 15.9%
157,423
– 7.5%
Chrysler Canada
20,569
+ 9.3%
175,017
+ 6.8%
Hyundai-Kia
19,399
+ 12.1%
150,872
+ 9.1%
Toyota Canada
17,556
+ 25.3%
131,407
+ 24.9%
Honda Canada
13,663
+ 43.7%
96,681
+ 25.5%
Volkswagen Group *
7612
+ 27.9%
54,693
+ 11.0%
Nissan Canada
6329
– 14.7%
58,750
+ 0.4%
BMW-Mini
3181
+ 11.8%
24,751
+ 9.5%
Daimler AG
2493
+ 8.4%
23,399
+ 9.7%
Jaguar-Land Rover
372
+ 31.9%
3250
+ 36.6%
—–
—–
—–
—–
—–
Total
149,301
+ 6.4%
1,162,395
+ 6.7%

Source: Automakers, AIAMC, DesrosiersANDC 
* Excludes Lamborghini

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