July 2012 Top 10 Worst-Selling Vehicles In America


2012 Mercedes-Benz SLK55 AMG
Mercedes-Benz USA Sold A Ridiculous 1115
SLKs in July 2011. Not So Much This Year.

In what was already a rough end-of-lifecycle year, July 2012 was the worst month yet for the Porsche Cayman. Up until June, the odd Cayman was featured in a showroom with the odd Boxster or two. Now the new Boxster is here – and selling fast – and the older design of the hardtop Cayman renders it less desirable. Not that there are many Caymans to be had if you did find the car desirable. Cars.com shows only 41 in current Porsche USA inventory, nearly half of which are R models. 

So only 14 Porsche Caymans were sold in America in July 2012, down 89% compared with July of last year. No car that’s still marketed suffered so great a year-over-year decline, although a potential Cayman competitor from Mercedes-Benz, the SLK, plunged from last July’s extraordinarily high 1115 units to 235 in July 2012, a 79% drop. 

From a volume perspective, mainstream brand cars like the Mitsubishi i, Subaru BRZ, and Suzuki Kizashi trailed the mainstream pack. Require ye perspective? Those three cars found 33, 498, and 526 buyers in July, respectively. The not-at-all best-selling Nissan Murano sold 4363 times, the Kia Rio sold 3646 times, and the Scion FR-S sold on 1649 occasions.

Historical monthly and yearly sales figures for all these models can be accessed through the first dropdown menu at GCBC’s Sales Stats home. Below, the 10 worst-selling cars in the United States in July 2012 were ranked three different ways.

Rank
Worst-Selling Car 
By Percentage Decline
% Change
July 2012
July 2011
#1
Porsche Cayman
– 88.7% 14 124
#2
Mercedes-Benz SLK
– 78.9% 235 1115
#3
Honda CR-Z
– 62.4% 330 878
#4
BMW Z4
– 61.9% 173 454
#5
Infiniti EX
– 61.6% 215 560
#6
Chevrolet Traverse
– 59.8% 5746 14,283
#7
Nissan Leaf
– 57.6% 395 931
#8
Honda Insight
– 57.5% 419 987
#9
Lexus LFA
– 57.1% 3 7
#10
BMW X6
– 55.4% 259 581

Rank
Worst-Selling Car 
By Volume
July 2012
July 2011
% Change
#1
Mitsubishi i MiEV
33 —– —–
#2
Subaru Tribeca
151 235 – 35.7%
#3
Suzuki Equator
167 213 – 21.6%
#4
Honda CR-Z
330 878 – 62.4%
#5
Nissan Leaf
395 931 – 57.6%
#6
Honda Insight
419 987 – 57.5%
#7
Suzuki Grand Vitara
473 386 + 22.5%
#8
Subaru BRZ
498 —– —–
#9
Suzuki Kizashi
526 662 – 20.5%
#10
Volkswagen Eos
533 1153 – 53.8%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
July 2012
July 2011
% Change
#1
Lexus LFA
3 7 – 57.1%
#2
Porsche Cayman
14 124 – 88.7%
#3
Mitsubishi i MiEV
33 —– —–
#4
Mercedes-Benz CL-Class
39 24 + 62.5%
#5
Acura RL
40 70 – 42.9%
#6
Audi R8
55 82 – 32.9%
#7
Mercedes-Benz SLS AMG
59 49 + 20.4%
#8
Mercedes-Benz G-Class
64 114 – 43.9%
#9
Acura ZDX
85 102 – 16.7%
#10
Jaguar XK
105 126 – 16.7%

Source: Manufacturers & ANDC 
Vehicle must have been on sale throughout July, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website through the month.

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America – July 2013
Top 10 Worst-Selling Vehicles In America – August 2012
Top 10 Worst-Selling Cars In America – June 2012
Top 10 Worst-Selling Cars In America – July 2011
Top 30 Best-Selling Vehicles In America – July 2012