July 2012 Sporty Car Sales And Premium Sporty Car Sales In America


2012 Subaru Impreza WRX sedan

Ford only needs the Mustang to outsell the Chevrolet Camaro by 628 units in August in order for the company’s pony car to take over the U.S. year-to-date lead through eight months. In July, Camaro sales slid 10%, Mustang sales jumped 8%, and the Ford outsold the Chevy by 445 units.

July 2012 U.S. sports car sales chart
Sporty Car Sales Chart
Click Either Chart For A Larger View

For coupe buyers who aren’t so power-hungry, the Scion FR-S satisfied the requirements of 1649 U.S. buyers in July 2012. This means the FR-S outsold the Volkswagen GTI by 81 units. Throw the Golf R in with the GTI and the FR-S’s lead disappears. Meanwhile, Subaru sold 925 Impreza WRXs and 498 BRZs, equaling 5.7% of the brand’s total U.S. volume.

Among small German coupes and roadsters, the new Porsche Boxster cruised to victory over the Audi TT, BMW Z4, Mercedes-Benz SLK, and Porsche’s own Cayman, all four of which recorded year-over-year declines. The Z4 and SLK both made it onto GoodCarBadCar’s list of the 10 worst-selling cars in America in July.

U.S. July 2012 premium sports car sales chart
Premium Sporty Car Sales Chart

At the high end, Porsche wasn’t able to secure a victory over the BMW 6-Series, sales of which shot up 51% last month. The 6er ended July 31st 159 sales ahead of the Porsche 911, although the 911’s lead through seven months remains more than 1000-units strong.

Historical monthly and yearly sales figures for all the vehicles you’ll see after the jump (and in the two accompanying charts) can be accessed free of charge through the first dropdown menu at GCBC’s Sales Stats home or near the top right of this page. Pertinent links to other editions of this story can be clicked at the bottom of this post.

Sporty Car
July 2012
%
Change
Year To Date
YTD
% Change
Audi A5
1732
+ 31.9% 9734 + 6.6%
Audi TT
169
– 5.1% 1311 + 7.4%
BMW 1-Series
379
– 42.9% 4543 – 13.6%
BMW Z4
173
– 61.9% 1585 – 36.3%
Chevrolet Camaro
6926
– 9.7% 56,623 + 0.3%
Chevrolet Corvette
987
– 23.5% 8009 – 2.2%
Dodge Challenger
3631
+ 3.5% 27,082 + 14.4%
Ford Mustang
7371
+ 8.3% 55,995 + 22.1%
Honda CR-Z
330
– 62.4% 2734 – 69.2%
Hyundai Veloster
2781
—– 21,610 —–
Infiniti G37 Coupe/Convertible
1287
+ 1.3% 8278 – 10.6%
Mazda MX-5 Miata
590
+ 3.7% 4016 + 9.9%
Mazda RX-8
—–
– 100% 80 – 85.3%
Mercedes-Benz SLK
235
– 78.9% 2499 + 13.2%
Mini Convertible
383
– 23.2% 3075 – 1.3%
Mini Coupe
229
—– 1794 —–
Mini Roadster
179
—– 1169 —–
Mitsubishi Eclipse
93
– 88.1% 977 – 84.0%
Nissan 370Z
654
+ 18.9% 5127 + 0.6%
Porche Boxster
359
+ 76.8% 983 – 25.2%
Porsche Cayman
14
– 88.7% 415 – 51.3%
Scion FR-S
1649
—– 4419 —–
Scion tC
2013
+ 26.6% 13,572 – 6.2%
Subaru BRZ
498
—– 1587 —–
Subaru Impreza WRX
925
– 15.8% 7769 + 6.9%
Volkswagen Eos
533
– 53.8% 4221 – 13.3%
Volkswagen GTI
1568
+ 0.8% 10,554 + 1.0%
Volkswagen Golf R
382
—– 2339 —–
Volvo C70
306
– 27.0% 3170 – 6.3%

Premium Sporty Car
July 2012
%
Change
Year To Date
YTD
% Change
Audi R8
55
– 32.9% 558 – 18.2%
BMW 6-Series
843
+ 50.5% 4420 + 164%
Jaguar XK
105
– 16.7% 970 – 10.7%
Lexus LFA
3
– 57.1% 27 – 25.0%
Mercedes-Benz CL-Class
39
+ 62.5% 426 – 19.9%
Mercedes-Benz SL-Class
449
+ 383% 2024 + 94.1%
Mercedes-Benz SLS AMG
59
+ 20.4% 618 + 55.7%
Nissan GT-R
128
+ 129% 711 – 19.5%
Porsche 911
684
+ 42.5% 5517 + 45.8%

Source: Manufacturers & ANDC
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

Related From GoodCarBadCar.net
Sporty Car Sales In America – July 2013 YTD
Sporty Car & Premium Sporty Car Sales In America – August 2012
Sporty & Premium Sporty Car Sales In America – June 2012
Sporty & Premium Sporty Car Sales In America – July 2011
Top 20 Best-Selling Cars In America – July 2012
Top 30 Best-Selling Luxury Vehicles In America – July 2012