July 2012 Small Car Sales, Midsize Car Sales And Large Car Sales In Canada


2013 Buick Verano Turbo blue front-side view
Canada July 2012 small car sales chart
Small Car Sales Chart
Click Any Chart For A Larger View

Let’s just forget that the brand new Verano and defunct Lucerne are (and are still) a part of Buick Canada’s lineup. Excluding those two cars from Buick’s overall July tally – the brand was down 19% year-over-year – we see that sales fell 49% from July 2011

Think this is just a July anomaly? LaCrosse sales dipped 17% through the first seven months of 2012; the Regal is down 19%; and Enclave sales are off last year’s pace to the tune of 11%. Overall, Buick is up 16% because the new, less costly Verano, with 3009 sales in 2012, is the brand’s best seller. 

A car company is expected to increase its sales volume when a new model is introduced. That’s both obvious and necessary. The bad news is that the Verano’s relative success loses some of its lustre when we consider the fact that Buick’s more expensive and presumably more profitable larger vehicles are struggling.

Canada July 2012 midsize car sales chart
Midsize Car Sales Chart

This isn’t a problem encountered exclusively by Buick. Excluding the revamped Passat from calculations, Volkswagen Canada is down 4.4% in 2012. With the Passat, VW Canada is up 7%. Unfortunately, apart from the Beetle’s 606% increase and the Passat’s 345% improvement, sales of every other VeeDub Canada model are down. And the company’s best-selling vehicle, the Jetta, is down 12%. That’s a decline of 1909 sales. 

The good news at Volkswagen relates to the Passat’s timing: the sliding Jetta sales are timed with an increase in sales of a more expensive product, the Passat, sales of which have risen by 3536 extra units. Keep in mind, unlike the U.S. figures, Canadian Passat sales include the CC.

Canada’s best-selling small car in July was the Honda Civic. Scroll down a bit more and you’ll see that Canada’s best-selling midsize car was the Ford Fusion, though Toyota’s Camry leads the seven-month standings. Chrysler 300 sales shot up 142% in July to 532, 30 more than even Chevrolet’s Impala managed.

Canada July 2012 large car sales chart
Large Car Sales Chart

Historical monthly and yearly sales figures for all these models can be accessed through the first dropdown menu at GCBC’s Sales Stats home. It’s a free database. After the jump you’ll find detailed July and year-to-date results for small, midsize, and large cars. Granted, the Fiat 500 isn’t a direct competitor of the Buick Verano, nor is the Toyota Venza a pure Nissan LEAF rival, but cars are ranked in three general groups in the accompanying charts.

Small Car
July 2012
%
Change
Year To Date
YTD
% Change
Buick Verano
433
—– 3009 —–
Chevrolet Cruze
2935
+ 0.3% 19,455 – 10.3%
Chevrolet HHR
7
– 92.0% 149 – 82.7%
Chevrolet Sonic/Aveo
844
+ 6.8% 5834 + 42.0%
Chevrolet Spark
12
—– 12 —–
Dodge Caliber
3
– 99.6% 276 – 93.4%
Dodge Dart
50
—– 50 —–
Fiat 500
765
+ 12.5% 5686 + 75.5%
Ford Fiesta
1385
+ 7.3% 8470 + 0.4%
Ford Focus
2220
– 19.3% 17,026 + 10.5%
Honda Civic
4470
+ 24.1% 36,627 + 22.2%
Honda Fit
488
+ 56.4% 2791 + 42.9%
Hyundai Accent
2088
– 10.5% 15,608 + 14.4%
Hyundai Elantra
4319
– 9.4% 29,904 + 2.9%
Kia Forte
1506
– 4.3% 9700 + 4.2%
Kia Rio
1268
+ 157% 8038 + 85.8%
Kia Soul
769
– 19.5% 4884 – 28.7%
Mazda 2
304
– 68.1% 3292 – 44.1%
Mazda 3
3666
+ 1.2% 23,889 + 8.2%
Mini Cooper
476
+ 43.8% 2868 + 34.7%
Mitsubishi i MiEV
11
—– 126 —–
Mitsubishi Lancer
535
– 13.1% 4457 + 12.9%
Nissan Cube
11
– 75.0% 226 – 9.2%
Nissan Sentra
1137
– 16.8% 6660 – 27.6%
Nissan Versa
902
– 44.3% 7916 – 18.4%
Scion iQ
68
—– 578 —–
Scion xB
85
– 10.5% 678 – 20.0%
Scion xD
69
– 52.7% 415 – 42.8%
smart fortwo
239
+ 73.2% 1196 + 2.8%
Subaru Impreza
750
+ 53.4% 6889 + 37.0%
Suzuki SX4
286
– 3.7% 1673 – 0.5%
Toyota Corolla
3048
+ 12.0% 25,049 + 16.1%
Toyota Matrix
1067
+ 5.2% 8276 + 1.3%
Toyota Prius C
227
—– 1748 —–
Toyota Yaris
1033
+ 50.4% 6823 + 68.3%
Volkswagen Beetle
159
+ 3080% 1384 + 606%
Volkswagen Golf
1201
– 7.1% 7974 – 4.0%
Volkswagen Jetta
2097
– 9.7% 14,482 – 11.6%

Midsize Car
July 2012
%
Change
Year To Date
YTD
% Change
Buick Regal
80
– 70.6% 1256 – 19.0%
Chevrolet Malibu
413
– 51.1% 3056 – 54.9%
Chevrolet Volt
61
—– 600 —–
Chrysler 200
1345
+ 120% 9736 + 117%
Dodge Avenger
287
– 9.7% 3266 – 7.4%
Ford Fusion
1965
– 20.3% 10,904 – 13.6%
Honda Accord
787
– 27.5% 4231 – 11.9%
Honda Crosstour
94
+ 9.3% 545 – 12.9%
Honda Insight
13
– 43.5% 75 – 64.5%
Hyundai Sonata
1357
+ 17.0% 9691 – 7.1%
Kia Optima
1197
+ 755% 8056 + 1020%
Mazda 6
666
+ 185% 2555 + 18.8%
Nissan Altima
495
– 55.8% 8750 – 2.3%
Nissan LEAF
23
+ 43.8% 160 + 900%
Subaru Legacy
184
– 30.0% 1500 – 21.5%
Subaru Outback
587
+ 9.7% 3954 – 6.5%
Suzuki Kizashi
54
+ 35.0% 382 – 21.7%
Toyota Camry
1270
+ 12.8% 11,708 + 96.2%
Toyota Prius
313
+ 539% 1932 + 76.3%
Toyota Prius V
344
—– 2618 —–
Toyota Venza
993
+ 10.1% 6778 – 1.1%
Volkswagen Passat
632
+ 310% 4561 + 345%

Large Car
July 2012
%
Change
Year To Date
YTD
% Change
Buick LaCrosse
152
– 56.3% 1530 – 17.1%
Buick Lucerne
11
– 93.8% 538 – 65.7%
Chevrolet Impala
502
+ 12.1% 5533 – 9.6%
Chrysler 300
532
+ 142% 4306 + 178%
Dodge Charger
286
– 68.7% 2883 – 5.4%
Ford Taurus
353
– 35.9% 3861 + 67.9%
Nissan Maxima
71
– 37.2% 1615 + 39.0%
Toyota Avalon
15
– 46.4% 215 – 14.0%

Source: Manufacturers & ANDC

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