June 2012 Sporty Car Sales And Premium Sporty Car Sales In America


2013 Chevrolet Corvette 427 Convertible White

How does one go about selling a Jaguar XK when Mercedes-Benz has a new SL-Class and BMW’s 6-Series is still a recent reintroduction? 

U.S. June 2012 premium sports car sales chart
June 2012 Premium Sporty Car Sales Chart
Click Either Chart For A Larger View

Well, one barely does. Only 92 XK convertibles and coupes were sold in America in June 2012. That’s down 65% year-over-year, a bad enough statistic to make June the XK’s worst U.S. sales month since February of last year. Jaguar sold 210 XKs in February of this year. Meanwhile, Mercedes-Benz SL-Class sales jumped 217% in June 2012 and the half-year total is now better than 2011’s full-year total. BMW 6-Series sales are still on the rise, having more than doubled in June and tripled compared to the first six months of 2011.

For the third time this year, Volvo C70 sales improved on a year-over-year basis. But June’s increase was notable for its largesse, as C70 sales climbed from 547 to 836. That figure is 123 units better than Volkswagen’s Eos total and 176 sales better than what Mazda managed with the MX-5 Miata – and the RX-8! – combined.

U.S. June 2012 Sports Car sales chart
June 2012 Sporty Car Sales Chart

Although it’s not keeping pace with the overall market’s 15% growth through the first six months of 2012, Chevrolet Corvette sales have improved in 2012. Chevrolet sold 126 more Corvettes in the first half of 2012 than in the first half of 2011. Audi sells more A5 coupes and convertibles, but the Corvette has outsold the Audi TT, BMW Z4, Mercedes-Benz SLK, Porsche Boxster, and Porsche Cayman combined, and it has done so quite easily. 

Boxster sales, however, are now on the rise. Yes, Porsche dealers finally have Boxsters to sell. In this pent-up-demand kind of a month, the Boxster was up 117% to 464 units in June 2012, good enough to outsell the TT and Z4 combined.

Automotive News estimates that Ferrari USA sales to have totalled 145 June 2012. AN also pegs Aston Martin at 68 units, Lamborghini at 29, and Lotus at 20. We know Maserati sold 228 cars and Bentley 223; we just don’t know the breakdown by models.

Historical monthly and yearly sales figures for every new vehicle on sale in North America can be accessed, free of charge, through the first dropdown menu at GCBC’s Sales Stats home or near the top right of this page. Pertinent links can be clicked at the bottom of this post. Click either of the two charts you see for a larger view. After the jump you can examine detailed June 2012 and year-to-date sales figures on niche cars like the Mini Coupe and high-volume muscle cars like the Ford Mustang. 

Sporty Car
June 2012
%
Change
Year
To Date
YTD
% Change
Audi A5
1607
+ 18.1% 8002 + 2.3%
Audi TT
190
+ 2.2% 1142 + 9.5%
BMW 1-Series
701
+ 17.0% 4164 – 9.3%
BMW Z4
240
– 52.1% 1412 – 30.6%
Chevrolet Camaro
9123
+ 7.5% 49,697 + 1.9%
Chevrolet Corvette
1475
+ 13.5% 7022 + 1.8%
Dodge Challenger
4009
+ 18.5% 23,451 + 16.3%
Ford Mustang
10,263
+ 16.2% 48,624 + 24.5%
Honda CR-Z
409
– 57.7% 2404 – 70.0%
Hyundai Veloster
3232
—– 18,829 —–
Infiniti G37 Coupe/Convertible
1353
+ 18.3% 6991 – 5.8%
Mazda MX-5 Miata
659
+ 30.0% 3426 + 11.1%
Mazda RX-8
1
– 98.5% 80 – 83.3%
Mercedes-Benz SLK
301
– 11.5% 2264 + 107%
Mini Convertible
539
+ 6.7% 2692 + 2.9%
Mini Coupe
252
—– 1565 —–
Mini Roadster
224
—– 990 —–
Mitsubishi Eclipse
126
– 92.7% 884 – 83.4%
Nissan 370Z
720
+ 11.8% 4473 – 1.6%
Porche Boxster
464
+ 117% 624 – 43.9%
Porsche Cayman
26
– 78.0% 401 – 44.9%
Scion FR-S
2684
—– 2770 —–
Scion tC
2128
+ 3.7% 11,559 – 10.3%
Subaru BRZ
818
—– 1089 —–
Subaru Impreza WRX
1138
+ 71.6% 6844 + 10.9%
Volkswagen Eos
713
– 19.5% 3688 – 0.7%
Volkswagen GTI
1508
– 1.8% 8986 + 1.0%
Volkswagen Golf R
447
—– 1957 —–
Volvo C70
836
+ 52.8% 2864 – 3.4%


Premium Sporty Car
June 2012
%
Change
Year To Date
YTD
% Change
Audi R8
78
– 27.8% 503 – 16.2%
BMW 6-Series
642
+ 106% 3577 + 222%
Jaguar XK
92
– 64.8% 865 – 9.9%
Lexus LFA
2
– 71.4% 24 – 17.2%
Mercedes-Benz CL-Class
58
+ 9.4% 387 – 23.8%
Mercedes-Benz SL-Class
346
+ 217% 1575 + 65.8%
Mercedes-Benz SLS AMG
86
+ 378% 559 + 60.6%
Nissan GT-R
104
+ 5.1% 583 – 29.5%
Porsche 911
861
+ 44.5% 4833 + 46.3%

Source: Manufacturers & ANDC
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

Related From GoodCarBadCar.net
Sporty Car Sales In America – June 2013 YTD
Sporty Car & Premium Sporty Car Sales In America – June 2012
Sporty Car & Premium Sporty Car Sales In America – May 2012
Sporty Car & Premium Sporty Car Sales In America – June 2011
Top 30 Best-Selling Luxury Vehicles In America – June 2012
U.S. Auto Sales By Brand – June 2012