Small SUV Sales, Midsize SUV Sales, Large SUV Sales In America – May 2012


2012 GMC Terrain Black SLT-2
U.S. May 2012 small SUV sales chart
U.S. Small SUV Sales Chart
Click Any Chart For A Larger View

General Motors sold 29,010 copies of their smaller crossovers in May. Chevy Equinox sales rose 15%; GMC Terrain sales jumped 20%. This doesn’t include the fleet-only Chevrolet Captiva Sport, 3697 of which were registered in May 2012.

It takes two GM utilities to outsell the Honda CR-V, but does it matter? How much less profit does GM earn by fitting slightly different bodywork and marketing two different nameplates? There’s no denying the Equinox and Terrain have been deemed desirable, and they’re not simply ending up on best seller lists with old-school GM tactics of excessive inventory and ultra-low pricing. 

U.S. May 2012 midsize SUV sales chart
U.S. Midsize SUV Sales Chart

Honda has landed the CR-V atop America’s best-selling SUVs list in each of the last five months, a fact which appears to signify dominance. But beyond the Equinox/Terrain juggernaut, it’s also worth acknowledging the overall strength of the small SUV segment. The Equinox, Journey, Escape, Terrain, CR-V, Santa Fe, Tucson, Compass, Patriot, Sorento, Sportage, CX-5, CX-7, Tribute, Outlander, Rogue, Forester, Grand Vitara, RAV4, and Tiguan combined for 166,244 U.S. sales in May. 85% of the time, buyers didn’t choose the best-selling CR-V. 

There’s a good battle playing out in the midsize category between two famous American nameplates. The Ford Explorer’s lead over the Jeep Grand Cherokee is now at 658 sales through five months. The Explorer beat the Grand Cherokee by 7960 units in 2011. 1570 of the Explorers sold in America since March have been Police Interceptors. Ford sold 1514 Taurus Police Interceptors during the same period. 

U.S. May 2012 large SUV sales chart
U.S. Large SUV Sales Chart

The Explorer and Grand Cherokee weren’t the only slightly bigger and/or more expensive mainstream SUVs with excellent May sales. Ford’s Edge, along with the Honda Pilot and Toyota Highlander (sales of which more than doubled, year-over-year) all sold on more than 10,000 occasions last month. Sales of the Dodge Durango slid 12%, a rare May decline in the category.

At the biggest end of the sport-utility vehicle spectrum, the GMC Yukon was the only mainstream brand full-size utility which sold less frequently this May than last. However, year-to-date sales of the Chevrolet Tahoe, Ford Expedition, and GMC Yukon XL have also decreased. The Good 12-winning Chevrolet Suburban is up 18% this year and posted a 16% jump in May.

Historical monthly and yearly sales figures for all these vehicles and every other automobile currently on sale in North America can be accessed through the dropdown menu at the top right of this page or at GoodCarBadCar’s Sales Stats home. May 2012 updates were added on the first of June. After the jump, SUV sales are broken down by segments as judged by GoodCarBadCar. The charts you see here can be clicked for a larger view.

Small SUV
May 2012
%
Change
Year To Date
YTD
% Change
Chevrolet Captiva Sport
3697
—– 14,410 —–
Chevrolet Equinox
20,238
+ 15.1% 90,097 + 15.7%
Dodge Journey
5789
+ 56.2% 29,855 + 32.8%
Ford Escape
23,077
– 0.3% 98,667 – 1.7%
GMC Terrain
8772
+ 20.0% 38,807 + 12.9%
Honda CR-V
25,186
+ 54.4% 123,400 + 29.3%
Hyundai Santa Fe
6884
+ 3.2% 27,737 + 3.4%
Hyundai Tucson
4644
+ 6.4% 19,602 + 2.5%
Jeep Compass
3720
– 18.3% 16,443 + 2.8%
Jeep Patriot
5891
+ 7.7% 27,117 + 16.3%
Jeep Wrangler
14,454
+ 44.4% 56,410 + 34.5%
Kia Sorento
11,077
– 7.2% 46,698 – 9.8%
Kia Sportage
3467
– 23.8% 16,632 – 20.8%
Mazda CX-5
3973
—– 11,480 —–
Mazda CX-7
1320
– 32.7% 9987 – 22.9%
Mazda Tribute
1
– 99.5% 500 – 49.9%
Mini Countryman
1776
+ 3.9% 6441 + 10.7%
Mitsubishi Outlander
708
– 21.0% 3380 – 15.0%
Mitsubishi
Outlander Sport
1266
– 9.1% 6589 + 0.6%
Nissan Juke
3298
+ 66.2% 15,627 + 1.3%
Nissan Rogue
11,977
+ 72.0% 60,839 + 20.7%
Subaru Forester
7323
+ 41.0% 29,863 – 5.7%
Suzuki Grand Vitara
474
+ 25.4% 2143 + 0.1%
Toyota RAV4
19,248
+ 123% 74,309 + 16.0%
Volkswagen Tiguan
2475
– 19.9% 12,055 + 4.3%

Midsize SUV
May 2012
%
Change
Year To Date
YTD
% Change
Buick Enclave
6709
+ 55.2% 22,659 – 5.6%
Chevrolet Traverse
9853
+ 36.7% 39,296 – 9.1%
Dodge Durango
3848
– 11.7% 18,151 + 2.3%
Dodge Nitro
164
– 91.4% 3056 – 69.9%
Ford Edge
11,749
+ 23.9% 55,177 + 9.7%
Ford Explorer
15,538
+ 16.7% 63,269 + 14.2%
Ford Flex
3818
+ 40.4% 13,349 + 16.4%
GMC Acadia
9128
+ 31.8% 32,364 – 3.5%
Honda Pilot
10,749
+ 25.6% 44,917 + 5.5%
Hyundai Veracruz
827
+ 11.6% 3112 – 2.4%
Jeep Grand Cherokee
13,274
+ 40.0% 62,611 + 37.9%
Jeep Liberty
6859
+ 13.4% 34,447 + 32.2%
Mazda CX-9
1724
– 4.0% 9277 – 29.2%
Mitsubishi Endeavor
62
– 71.0% 377 – 89.6%
Nissan Murano
4550
+ 34.5% 22,702 + 6.9%
Nissan Pathfinder
2377
+ 32.6% 12,644 + 24.8%
Nissan Xterra
1401
+ 0.1% 7106 + 8.7%
Subaru Tribeca
165
– 10.3% 907 – 17.1%
Toyota 4Runner
4421
+ 36.8% 18,258 – 5.0%
Toyota FJ Cruiser
1231
+ 23.3% 5304 – 9.6%
Toyota Highlander
11,657
+ 103% 47,065 + 15.9%

Large SUV
May 2012
%
Change
Year To Date
YTD
% Change
Chevrolet Suburban
4577
+ 15.8% 17,932 + 17.6%
Chevrolet Tahoe
7169
+ 21.8% 26,847 – 5.9%
Ford Expedition
3495
+ 5.3% 15,252 – 2.3%
GMC Yukon
2504
– 6.0% 10,383 – 14.6%
GMC Yukon XL
1796
+ 16.2% 6632 – 12.6%
Nissan Armada
1556
+ 26.0% 7711 + 5.0%
Toyota Sequoia
1043
+ 14.2% 5156 + 3.7%

Source: Manufacturers & ANDC

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