Small Car Sales, Midsize Car Sales, Large Car Sales In America – March 2012


2011 Mazda Takeri Concept Front Side Angle

Mazda was only 415 sales shy of seeing sales of its 6 midsize sedan double in March 2012. One can imagine that a car based on the stunning Takeri Concept would continue to help Mazda gain a share of the midsize sedan market given how willing Americans now seem to Camry and Accord rivals. 

U.S. March 2012 midsize car sales chart
March 2012 Midsize Car Sales Chart
Click Any Chart For A Larger View

The Kia Optima, for example, was America’s  eighth-best-selling car last month, and by singing a duet with the Hyundai Sonata, formed half of America’s third-best-selling midsize platform. That wasn’t a foregone conclusion two or three years ago. Moreover, it’s not the Honda Accord that’s routinely challenging for best-selling car in America status. Nissan Altima sales were up 27% in March as the soon-to-be-replaced sedan and coupe finished just 1517 sales behind the Toyota. 

Doesn’t the success of the two Koreans, the Altima’s ascension, and even Chrysler’s midsize resurgence the 200 and Dodge Avenger suggest Mazda could do some damage with the next 6? Sure, all those things speak to such possibilities, but Mazda’s failure to gain significant market share with the first-generation 6 and the current 6’s status as the most stylish Japanese midsize sedan haven’t helped. Perhaps this is not Mazda’s category to win.

U.S. March 2012 small car sales chart
March 2012 Small Car Sales Chart

There are detailed sales figures for dozens of cars – small, midsize, and large – in the tables after the jump. You can click any of the accompanying sales charts for a larger view. As always, monthly and yearly sales figures for these models and more (Caprice PPV and Taurus Interceptor anyone?) can be accessed through the dropdown menu at the top right of this page or at GoodCarBadCar’s Sales Stats home. 

First, there are some key figures you need to know that aren’t visible in the charts or tables. The Prius Family breakdown is as follows: Toyota sold 4937 Prius V wagons in March and 4837 Prius C hatchbacks and 891 Prius Plug-In hybrids for 28,711 Prii in total. This information was not in Toyota USA’s monthly update, and when Toyota provided GoodCarBadCar.net with the data it was not accompanied by year-to-date or year-over-year percentage change figures.

U.S. March 2012 large car sales chart
March 2012 Large Car Sales Chart

At Volkswagen, Jetta sedan sales fell 8.4% to 12,947; Jetta SportWagen sales were down 28.9% to 2019. Mini’s Convertible and Roadster accounted for 493 and 144 of the Cooper’s overall total. The Clubman and Coupe brought in another 497 and 336 sales, respectively. This goes along with 2817 Cooper/Cooper S Hardtops, sales of which were down 7.4% in March and were up 5.4% in Q1 of 2012. Nine of the Chevrolet Sonic/Aveo sales in March were Aveos; that makes 42 so far this year.

Small Car
March 2012
%
Change
Year To Date
YTD
% Change
Buick Verano
2497
—– 4980 —–
Chevrolet Sonic/Aveo
8260
+ 204% 21,905 + 167%
Chevrolet Cruze
21,607
+ 19.9% 57,083 + 13.7%
Chevrolet HHR
4
– 99.9% 9 – 99.96%
Dodge Caliber
2242
– 40.2% 5238 – 45.5%
Fiat 500
3712
+ 642% 8850 + 1670%
Ford Fiesta
6502
– 33.6% 15,522 – 23.6%
Ford Focus
28,293
+ 64.7% 66,043 + 78.2%
Honda Civic
28,199
– 9.7% 77,169 + 18.8%
Honda Fit
4559
– 34.5% 12,625 – 18.4%
Hyundai Accent
8337
+ 45.3% 18,484 + 27.6%
Hyundai Elantra
19,681
+ 2.2% 44,401 + 7.8%
Kia Forte
8381
+ 11.3% 18,504 + 1.9%
Kia Rio
4509
+ 118% 10,703 + 119%
Kia Soul
13,607
+ 35.7% 32,574 + 47.7%
Mazda 2
1533
– 38.7% 7264 + 88.7%
Mazda 3
13,235
+ 6.2% 33,710 + 31.9%
Mini Cooper
4287
– 1.6% 10,048 + 11.2%
Mitsubishi i MiEV
56
—- 136 —–
Mitsubishi Lancer
1698
– 12.7% 4165 – 3.6%
Nissan Cube
929
– 69.4% 2077 – 70.1%
Nissan Sentra
14,092
– 21.1% 31,763 – 20.6%
Nissan Versa
15,587
+ 40.7% 35,195 + 16.0%
Scion iQ
1285
—– 2523 —–
Scion xB
2054
+ 4.3% 4865 + 2.6%
Scion xD
1080
– 0.8% 2550 + 1.1%
smart fortwo
999
+ 135% 2264 + 78.7%
Subaru Impreza
9742
+ 138% 23,929 + 111%
Suzuki SX4
1368
+ 27.9% 3341 + 17.8%
Toyota Corolla/Matrix
28,289
– 6.4% 68,428 – 10.8%
Toyota Yaris
3547
+ 25.6% 10,169 + 53.8%
Volkswagen Beetle
1969
+ 294% 4673 + 355%
Volkswagen Golf
3633
+ 17.0% 9036 + 19.2%
Volkswagen Jetta
14,966
– 11.8% 38,766 – 5.5%

Midsize Car
March 2012
%
Change
Year To Date
YTD
% Change
Buick Regal
2609
– 28.4% 7100 – 26.7%
Chevrolet Malibu
23,887
+ 53.6% 58,550 + 20.1%
Chevrolet Volt
2289
+ 277% 3915 + 224%
Chrysler 200
14,914
+ 93.1% 31,638 + 159%
Dodge Avenger
9362
+ 57.2% 21,629 + 84.1%
Ford Fusion
28,562
+ 3.6% 63,949 – 1.7%
Honda Accord
26,771
– 15.1% 61,132 – 7.6%
Honda Crosstour
1362
– 34.6% 3353 – 37.3%
Honda Insight
1032
– 62.9% 2297 – 62.1%
Hyundai Sonata
23,281
+ 1.7% 55,195 + 6.4%
Kia Optima
15,008
+ 118% 35,380 + 128%
Mazda 6
7855
+ 90.0% 17,885 + 93.7%
Mitsubishi Galant
2753
+ 60.5% 5385 – 28.3%
Nissan Altima
41,050
+ 27.1% 96,360 + 38.5%
Nissan LEAF
579
+ 94.3% 1733 + 283%
Subaru Legacy
5384
+ 21.0% 12,117 + 18.6%
Subaru Outback
10,886
+ 3.7% 27,060 + 6.4%
Suzuki Kizashi
558
– 20.6% 1431 – 28.2%
Toyota Camry
42,567
+ 35.3% 105,405 + 37.2%
Toyota Prius Family
28,711
+ 54.3% 60,859 + 42.3%
Toyota Venza
3503
+ 10.3% 8634 + 6.4%
Volkswagen Passat
10,032
+ 26,300% 24,539 + 11,208%
Volkswagen CC
1327
– 43.1% 4155 – 31.2%

Large Car
March 2012
%
Change
Year To Date
YTD
% Change
Buick LaCrosse
4237
– 12.4% 13,478 + 4.2%
Buick Lucerne
103
– 95.5% 828 – 89.2%
Chevrolet Impala
19,035
+ 5.4% 50,377 + 1.7%
Chrysler 300
7336
+ 169% 19,966 + 271%
Dodge Charger
9644
+ 7.3% 22,505 + 57.3%
Ford Taurus
7123
+ 19.6% 14,899 + 3.0%
Hyundai Azera
128
– 35.7% 159 – 69.5%
Nissan Maxima
6892
+ 18.5% 17,490 + 22.4%
Toyota Avalon
3327
+ 25.3% 10,043 + 55.1%

Source: Manufacturers & ANDC 
Chrysler 200 sales are compared, year-over-year, with the 200 and Sebring.

Related From GoodCarBadCar.net
Small Car Sales In America – March 2013
Midsize Car Sales In America – March 2013
Large Car Sales In America – March 2013
Small, Midsize & Large Car Sales In America – April 2012
Small, Midsize & Large Car Sales In America – February 2012
Small, Midsize & Large Car Sales In America – March 2011
Top 20 Best-Selling Cars In America – March 2012
U.S. Auto Sales By Brand – March 2012

  • Keith

    Wow – that Takeri concept really does look nice. If the final version looks like this you'd think it could help but sell.

  • Anonymous

    How does the impala dominat it's segment lIke that?

    • With unbeatable pricing and sales that often end up in rental car fleets.