Small SUV Sales, Midsize SUV Sales, Large SUV Sales In Canada – March 2012


March 2012 Canada large SUV sales chart
March 2012 Large SUV Sales Chart
Click Any Chart For A Larger View

Three of GM’s four jumbo mainstream sport-utility vehicles ended March 2012 as the three best-selling large SUVs in Canada. Sales of all four vehicles – Chevy’s Tahoe and Suburban; GMC’s Yukon and Yukon XL – were significantly better in March than they were one year earlier. In fact, throughout the first quarter the only jumbo non-luxury SUV in Canada not capable of matching last year’s sales volume was the Ford Expedition, sales of which tumbled 33% (or 142 units) in Q1 of 2012.

Nevertheless, any attention paid to this category of vehicles is attention paid to a very, very small corner of the new vehicle market. The six vehicles in the table at the bottom of this post and in the accompanying chart accounted for just 0.4% of all new vehicle sales in March. 

March 2012 Canada midsize SUV sales chart
March 2012 Midsize SUV Sales Chart

The group’s best seller, Chevrolet’s Tahoe, accounted for barely more than one-tenth of one percent of all Canadian auto registrations.

Generally speaking, when Canadians decide they want a new SUV or crossover, they think small. And not just smaller than the Tahoe – General Motors only sold 811 Lambda crossovers in March – but small like an Equinox or Mitsubishi RVR or even a Nissan Juke. 

The 25 vehicles in the first table below, a table which includes some larger vehicles like the Equinox and Kia Sorento and some smaller players like the Juke and Mini Countryman, were collectively responsible for 19% of all new vehicle sales in Canada last month. 

March 2012 small SUV sales chart
March 2012 Small SUV Sales Chart

Approximately one out of every five vehicles which left a new car store in Canada in March was a small SUV or crossover. And yet, sales of the Equinox, Journey, Escape, Terrain, Santa Fe, Tucson, Compass, Patriot, Sorento, CX-7, Outlander, RVR, Forester, Grand Vitara, and RAV4 were down. And in some cases, down quite harshly. The Canadian new vehicle market was up 2.8% year-over-year, yet sales of the Dodge Journey slid 29%, the Kia Sorento fell 19%, the Subaru Forester dropped 24%, and the Toyota RAV4 plunged 36%. 

Naturally, filling in the gaps were vehicles like the new and best-selling Honda CR-V, sales of which increased by 791 units. March was the CR-V’s sixth consecutive month of year-over-year increases. Specific monthly and yearly sales data for the CR-V and every single new vehicle on sale in North America can be accessed through the dropdown menu at the top right of this page. After the jump you’ll find March 2012 and first-quarter Canadian sales data on dozens of sport-utes and crossovers.

Small SUV
March 2012
%
Change
Year To Date
YTD
% Change
Chevrolet Equinox
2044
– 15.7% 4782 – 4.8%
Dodge Journey
2486
– 28.7% 6465 – 15.1%
Ford Escape
3710
– 4.6% 8282 – 14.2%
GMC Terrain
1120
– 7.2% 2669 + 4.7%
Honda CR-V
4104
+ 23.9% 8870 + 33.2%
Honda Element
1
– 96.7% 3 – 96.6%
Hyundai Santa Fe
1862
– 13.2% 4808 – 0.5%
Hyundai Tucson
1115
– 8.9% 3050 – 6.4%
Jeep Compass
548
– 6.2% 1386 + 12.9%
Jeep Patriot
671
– 12.3% 1922 – 0.7%
Jeep Wrangler
1803
+ 40.6% 3663 + 56.2%
Kia Sorento
1140
– 19.4% 3034 – 7.8%
Kia Sportage
689
+ 20.0% 1588 + 30.1%
Mazda CX-5
1649
—– 1809 —–
Mazda CX-7
417
– 23.6% 1250 – 8.8%
Mazda Tribute
157
– 44.1% 443 – 32.2%
Mini Countryman
104
+ 16.9% 254 + 24.5%
Mitsubishi Outlander
394
– 23.0% 1267 – 17.3%
Mitsubishi RVR
692
– 5.6% 1756 – 6.6%
Nissan Juke
440
+ 25.7% 878 – 10.5%
Nissan Rogue
2227
+ 61.0% 4489 + 46.7%
Subaru Forester
611
– 24.3% 1438 – 25.8%
Suzuki Grand Vitara
182
– 27.2% 462 – 16.5%
Toyota RAV4
1857
– 36.0% 4771 – 12.5%
Volkswagen Tiguan
605
+ 8.2% 1312 + 8.0%


Midsize SUV
March 2012
%
Change
Year To Date
YTD
% Change
Buick Enclave
232
– 23.2% 582 – 7.8%
Chevrolet Traverse
250
– 51.3% 662 – 43.7%
Dodge Durango
193
+ 13.5% 852 + 198%
Dodge Nitro
9
– 70.0% 45 – 60.9%
Ford Edge
1549
+ 8.5% 3114 + 3.0%
Ford Explorer
741
– 21.0% 1802 + 5.0%
Ford Flex
218
+ 6.9% 508 – 1.7%
GMC Acadia
329
– 34.5% 840 – 17.4%
Honda Pilot
423
+ 27.4% 1008 + 25.7%
Hyundai Veracruz
162
+ 82.0% 459 + 88.1%
Jeep Grand Cherokee
784
+ 0.6% 2404 + 12.8%
Jeep Liberty
244
+ 110% 392 + 8.0%
Mazda CX-9
199
+ 290% 342 + 12.1%
Mitsubishi Endeavor
36
+ 33.3% 85 + 28.8%
Nissan Murano
513
– 8.7% 1396 + 21.2%
Nissan Pathfinder
155
– 44.6% 690 + 3.4%
Nissan Xterra
118
– 21.3% 267 – 17.8%
Subaru Tribeca
28
– 17.6% 88 – 12.9%
Toyota 4Runner
292
+ 2.1% 704 + 4.3%
Toyota FJ Cruiser
115
+ 74.2% 200 + 13.6%
Toyota Highlander
528
– 8.3% 1323 – 2.9%


Large SUV
March 2012
%
Change
Year To Date
YTD
% Change
Chevrolet Suburban
100
+ 8.7% 244 + 37.1%
Chevrolet Tahoe
163
+ 14.0% 387 + 39.7%
Ford Expedition
98
– 42.0% 283 – 33.4%
GMC Yukon
118
+ 37.2% 332 + 42.5%
GMC Yukon XL
98
+ 34.2% 211 + 15.3%
Nissan Armada
75
+ 11.9% 177 + 6.0%
Toyota Sequoia
56
– 26.3% 228 + 9.1%

Source: Manufacturers & ANDC

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