Canada Auto Sales By Brand – March 2012


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Updates of these Canadian auto brand rankings with each manufacturer’s March 2012 volume took place throughout the day today, April 3, 2012. One year ago we noted that the automobile market in Canada had grown nearly 6% to more than 153,000 new vehicles from March 2010’s total to March 2011. Canada’s new vehicle market grew 11% in February and, pre-March, was up 13% through the first 1/6th of 2012. 

With March’s numbers now in we know that the Canadian market grew nearly 3% to nearly 158,000 vehicles. The first quarter of 2011 was 8% better than quarter one of 2011. Strangely, the automaker we can thank most of all for the increase isn’t the number one brand. Ford saw its Canadian sales fall 2% in March despite the fact that the country’s best-selling vehicle, Ford’s own F-Series pickup line, bumped up at a 3% clip.

In fact, Canada’s four top brands all reported losses in March, though sales at Toyota and Honda were up in quarter one, year-over-year. Hyundai and Nissan, Canada’s fifth and sixth-ranked brands in March 2012, accounted for 41% of the market’s volume increase. Over the course of the first three months of this year, Honda, by itself, was responsible for 18% of the sales increases in Canada’s new vehicle market, which is up by approximately 28,000 units in 2012.

In January and February Chrysler Canada’s five brands – Chrysler, Dodge, Jeep, Fiat, and Ram – accounted for 16.2% of the approximately 205,000 new vehicles sold in Canada. Chrysler Canada, the Ford Motor Company, General Motors, Toyota Canada, and Hyundai/Kia combined to own 68% of the Canadian new vehicle market in the first two months of 2012. By the end of March, Chrysler’s year-to-date market share had fallen to just 12% as Dodge sales slipped off a cliff, down 22% in March. Market share attributed to Chrysler, Ford, GM, Toyota, and Hyundai/Kia held steady at 68% through the end of Q1.

You’ll notice that Canada’s favourite luxury brand in March was Mercedes-Benz. Fiat finished ahead of Acura, Infiniti, Cadillac, Volvo, Lincoln, Mini, and Scion, among others. Besides Fiat, which was all-new at this time last year, no automaker reported as great a year-over-year gain as Land Rover, sales of which rose 57%, thanks in no small part to the new Good 12-winning Range Rover Evoque. On the flip side, Acura, Lincoln, Saab (not surprisingly), and smart shared in reporting the most severe declines.

The U.S. Auto Sales By Brand post for March 2012 has also been filled in today, and GoodCarBadCar will also issue U.S. lists of the best-selling cars, best-selling SUVs, and best-selling trucks later this afternoon. Canadian best seller lists and segment breakdowns will be published later on in the month when each auto manufacturer reports sales on a model-by-model basis. Sales figures for most models will actually be reported today and those numbers will be made accessible over the coming hours in the dropdown menu at the top right of this page. Below you’ll find an exhaustive table outlining Canada’s Auto Sales By Brand in March 2012 and year-to-date.

Updated @ 4:16 PM AST 04.12.2012

Rank
Automaker
March 2012

Change
Year To Date
YTD 
% Change
#1
Ford
24,080
– 2.0%
53,778
– 0.6%
#2
Toyota
15,594
– 2.2%
36,325
+ 11.4%
#3
Chevrolet
13,793
– 12.1%
30,526
– 5.7%
#4
Honda
12,841
– 7.0%
29,177
+ 20.7%
#5
Hyundai
12,605
+ 8.0%
29,331
+ 8.4%
#6
Nissan
8535
+ 10.5%
19,304
+ 15.6%
#7
Dodge
8460
– 21.8%
22,619
– 12.7%
#8
Mazda
7779
+ 34.4%
16,241
+ 19.0%
#9
Ram
6813
+ 25.5%
16,779
+ 21.4%
#10
Kia
6628
+ 22.9%
15,046
+ 22.2%
#11
GMC
6473
– 5.7%
14,474
– 1.9%
#12
Volkswagen
5064
+ 11.6%
11,712
+ 10.1%
#13
Jeep
4050
+ 14.9%
9767
+ 22.1%
#14
Mercedes-Benz
3325
+ 5.2%
7614
+ 15.0%
#15
Subaru
2791
+ 3.4%
6569
+ 5.6%
#16
BMW
2725
+ 18.0%
6214
+ 16.7%
#17
Chrysler
2173
+ 178%
4597
+ 178%
#18
Mitsubishi
2046
+ 8.0%
5050
+ 3.8%
#19
Audi
1913
+ 22.0%
4823
+ 23.3%
#20
Buick
1666
+ 50.5%
3309
+ 39.0%
#21
Lexus
1288
– 8.8%
2959
– 0.6%
#22
Fiat
1207
+ 189%
2061
+ 384%
#23
Acura
902
– 35.1%
2617
– 8.8%
#24
Infiniti
882
+ 6.7%
1806
+ 12.4%
#25
Cadillac
752
– 9.4%
1592
– 11.3%
#26
Volvo
664
+ 17.9%
1353
– 2.1%
#27
Lincoln
594
– 37.5%
1323
– 26.3%
#28
Mini
480
+ 29.7%
1017
+ 33.8%
#29
Suzuki
475
– 17.7%
1235
– 7.6%
#30
Land Rover
462
+ 56.6%
1100
+ 61.1%
#31
Scion
459
+ 48.5%
1102
+ 75.5%
#32
Porsche
227
+ 3.7%
540
+ 3.4%
#33
Jaguar
80
– 4.8%
154
– 7.2%
#34
smart
78
– 38.1%
239
– 15.2%
#35
Maserati
13
+ 30.0%
29
+ 26.1%
#36
Bentley
11
0.0%
16
– 15.8%
#37
Saab
3
– 57.1%
9
– 55.0%

Source: Automakers, AIAMC, DesrosiersANDC

Related From GoodCarBadCar.net
Canada Auto Sales Brand Rankings – March 2013
Canada Auto Sales By Brand – April 2012
Canada Auto Sales By Brand – February 2012
Canada Auto Brand Market Share – March 2012
Canada Auto Sales By Brand – March 2011
Top 30 Best-Selling Vehicles In Canada – March 2012