Top 10 Worst-Selling Cars In America – January 2012


The Suzuki Swift Sport is the car Suzuki
should be selling in North America

There are hundreds of reasons vehicles end up appearing on GoodCarBadCar’s worst-selling vehicles list. The all-electric Mitsubishi i is niche to the nth degree and, besides, it’s hardly spent any time on the marketplace. The Lexus GS is at the end of its lifecycle. The Chevrolet Caprice is a vehicle meant for police personnel only. The $34,350 Volkswagen Eos is a premium-priced convertible, barely mainstream, but is four times more popular than anything on the all-inclusive worst-selling vehicles list. The Scion iQ just went on sale and hasn’t had time to ramp up. 

Automakers don’t release cars the same way Apple releases iPhones. 

There are, however, other worst-selling cars that are simply unsuccessful. The Suzuki Kizashi grabbed just 253 consumers in January 2012. It’s not as though the Kizashi was a successful vehicle in January 2011 when only 940 were sold. Seven cars in the Kizashi’s segment sold more than 10,000 copies last January. And say what you may about how March’s Tohoku earthquake affects Honda volume, the Insight has never been a hit. America’s 18th-best-selling car, the Toyota Prius, found 11,555 buyers in January, 23 times the total achieved by Honda’s Insight.

The popularity and goodness of a car do not necessarily correlate. Neither does the populace’s aversion always attach itself to the badness of a car. Remember that when you’re scanning the tables below.

Rank
Worst-Selling Car 
By Percentage Decline
% Drop
January 2012
January 2011
#1
Acura RL
– 79.4% 33 160
#2
Porsche Boxster
– 74.2% 48 186
#3
Suzuki Kizashi
– 73.1% 253 940
#4
Nissan Cube
– 72.2% 461 1661
#5
Lexus GS
– 71.2% 93 323
#6
Honda Insight
– 68.3% 492 1554
#7
Acura ZDX
– 63.5% 54 148
#8
Honda CR-Z
– 59.4% 363 894
#9
Lexus HS250h
– 46.9% 152 286
#10
Mercedes-Benz R-class
– 44.0% 130 232

Rank
Worst-Selling Car 
By Volume (Mainstream)
January 2012
January 2011
% Change
#1
Mitsubishi i MiEV
36 —– —–
#2
Chevrolet Caprice PPV
92 —– —–
#3
Suzuki Equator
108 148 – 27.0%
#4
Subaru Tribeca
228 198 + 15.2%
#5
Suzuki Kizashi
253 940 – 73.1%
#6
Mazda MX-5 Miata
306 289 + 5.9%
#7
Honda CR-Z
363 894 – 59.4%
#8
Volkswagen Eos
365 249 + 46.6%
#9
Scion iQ
374 —– —–
#10
Suzuki Grand Vitara
384 489 – 21.5%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
January 2012
January 2011
% Change
#1
Lexus LFA
4 4 0%
#2
Nissan GT-R
20 22 – 9.1%
#3
Acura RL
33 160 – 79.4%
#4
Mitsubishi i MiEV
36 —– —–
#5
Porsche Boxster
48 186 – 74.2%
#6
Acura ZDX
54 148 – 63.5%
#7
Mercedes-Benz CL-Class
67 107 – 37.4%
#8
Audi R8
79 79 0%
T9
Mercedes-Benz SLS AMG
92 70 + 31.4%
T9
Chevrolet Caprice PPV
92 —– —–

Source: Manufacturers & ANDC 
Vehicle must not have been officially cancelled by its manufacturer and must have been showcased on manufacturer’s website in January.

Related From GoodCarBadCar.net
Top 10 Worst-Selling Vehicles In America – January 2013
Top 10 Worst-Selling Cars In America – February 2012
Top 10 Worst-Selling Cars In America – 2011 Year End
Top 10 Worst-Selling Cars In America – December 2011
Top 30 Best-Selling Vehicles In America – January 2012