Luxury Auto Brand Market Share In America – January 2012


2013 Cadillac ATS Grille Logo

Ranked 20th through 24th in U.S. auto sales volume, Audi, Cadillac, Acura, Infiniti, and Lincoln collectively sold 38,576 new vehicles in January 2012. These brands were not America’s favourite luxury auto brands, however, as Mercedes-Benz, BMW, and Lexus ranked 14th, 16th, and 18th, respectively, in total volume. Mercedes-Benz owned 21.2% of the U.S. luxury market in January 2012

Of course, Mercedes-Benz didn’t really sell 21,230 premium cars and SUVs last month. Sales of non-Sprinter Benzes rose 24% to 20,306 in January, still strong enough to beat second-place BMW by 3901 units. 

Detroit’s share of the luxury market fell from 15.9% in December to 14% in January. That’s not surprising given that year-over-year sales at Lincoln and Cadillac fell 8% and 29% respectively. Until the ATS and XTS go on sale, Cadillac is competing with what basically amounts to a three-model range. 

27.4% of all premium brand vehicle sales went to Japan’s luxury trio in January, down from 31.9% in December. After Mercedes-Benz, BMW, and Audi combined to grab 43.1% of America’s luxury car market in December, the trio grew that figure to 46.9% in January.

Click the chart for a larger view. Use the dropdown at the top right of this page for a look at the monthly and yearly sales figures of any model currently on sale in North America.