Sporty Car Sales And Premium Sporty Car Sales In America – September 2011


2011 Scion tC

In its first month on sale, the Hyundai Veloster was distinctly more popular than the Honda CR-Z. Sales of the two-seat Honda slid 57% in September 2011; falling 28% from August levels. Sales of the Volkswagen GTI far outweighed those of the Veloster… but the Veloster’s just gettin’ goin’. GTI sales jumped 43% in September, however, and accounted for 48% of all Golf sales. More popular than the Volkswagen GTI, the Scion tC reported a 79% improvement compared with September 2010’s 981 U.S. sales. 

Yet, despite what at first appear to be relatively healthy numbers for the Veloster, GTI, and tC, these three vehicles collectively aren’t as popular as the Ford Mustang. Or the Chevrolet Camaro. Mustang sales slid 12% in September. The Camaro was up 11%.

US Sports Car Sales Chart September 2011
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US Supercar Sales Chart September 2011

Higher-class sports cars like the Porsche 911 posted some incredible year-over-year changes last month. The 911, as a prime example, jumped 55% from 325 to 504 sales. Sales of Nissan’s GT-R climbed 70% from last September’s 63 units. Jaguar’s XK was up 19%. BMW reported a 576% increase in 6-Series sales.

The Audi R8 was down, but only slightly, by six units. The Mercedes-Benz SLS AMG was down 29%, or ten units. Still, there were 122 Audi R8s and Mercedes SLS AMGs sold in America last month, and America’s a better country because of it.

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