U.S. sales of the Nissan Versa took off in September 2011 after Nissan made a big deal of the new Versa sedan’s legroom, headroom, and low, low price. Nissan is attempting to persevere with the old Versa hatch for now, but the $10,990 sedan helped Nissan post a 68% year-over-year Versa volume increase.
There’s no doubt that subcompact customers would be better served by the 2012 Hyundai Accent 5-door or the 2012 Chevrolet Sonic hatchback than the unfortunately ugly Versa sedan. Both those cars feature a higher base price, something Versa customers clearly can’t get over. It’s not as though there’s any overwhelming reason to choose the Versa besides its price.
The Versa’s more expensive compact sibling is the Nissan Sentra, sales of which were also on the upswing in September 2011. Sentra sales were high enough to make it the 19th-best-selling car in America last month. However, aside from the Versa, seven compact rivals sold in greater numbers.
|CLICK ANY CHART FOR LARGER VIEW|
|THE ABOVE CHART MAY SAY AUGUST, BUT IT REFERS TO SEPTEMBER SALES|
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