Top 10 Worst-Selling Cars In Canada – September 2011


2011 Mercedes-Benz SLS AMG Silver

Vehicles completely lacking in sales don’t normally make appearances on GoodCarBadCar.net’s Worst Seller lists. Most manufacturers of hugely expensive cars don’t release monthly sales stats for individual models. Lacking the context of cars like the Ferrari 458 Italia or Aston Martin DBS, the Mercedes-Benz SLS AMG’s September 2011 shortcomings sounds worse than it was. Automotive News estimates that Ferrari sold 18 cars in September and Lamborghini sold six.

Canada’s new vehicle market is small and somewhat limited in its desire for expensive cars. Ask the average Canadian how many $200,000 Mercedes-Benz supercars are sold in this country each month and their guess will be closer to zero than the 28 SLS AMGs Mercedes-Benz Canada sold in April. Year-over-year, Mercedes-Benz SLS AMG sales disappeared in September, a full 100% decline, from 12 last year to zero this year. Ranked by the same standard – year-over-year percentage change – Canada’s nine other worst-selling vehicles are in the first table below. 

As always, vehicles not currently featured on their respective automaker’s Canadian website, officially cancelled before the beginning of September, or out of production aren’t eligible.

BY PERCENTAGE DECLINE
Rank
Vehicle
% Drop
September
2011
#1
Mercedes-Benz SLS AMG
-100.0 0
#2
Honda Insight
-88.6 8
#3
Acura ZDX
-84.8 14
#4
Nissan Cube
-83.7 53
#5
Nissan Xterra
-82.2 28
#6
Lexus HS250h
-77.1 16
#7
Kia Borrego
-70.4 8
#8
Dodge Caliber
-70.0 97
#9
Lexus GS
-66.7 6
#10
Dodge Challenger
-66.4
89

When non-premium/not-intended-to-be-exclusive vehicles are ranked by their monthly Canadian sales volume, some awfully small numbers are revealed. Not unexpectedly, the police-only Chevrolet Caprice found just two buyers in its first month of availability in Canada. Discount that car from the race and the Honda Insight is Canada’s worst-selling car. Except, even the Insight has become a special-order car in Canada. The Kia Borrego and Nissan LEAF are also limited-production models, although the reason for that is because there’s limited desirability. 

But the Nissan Xterra? Sales of Nissan’s off-roader slid 82% to just 28 in September 2011. The Honda CR-Z hybrid was down 57% to 30, absolutely crushed by the Hyundai Veloster’s 568 sales. The CR-Z costs approximately $4500 more than the Veloster, is fitted with only two seats, and when equipped with a manual transmission, isn’t as fuel efficient on the highway.

BY VOLUME
Rank
Non-Premium Vehicle
September 
2011
Year-To-Date
#1
Chevrolet Caprice
2 2
T2
Honda Insight
8 228
T2
Kia Borrego
8 116
#4
Nissan LEAF
17 42
#5
Nissan Xterra
28 1051
#6
Honda CR-Z
30 468
#7
Dodge Nitro
32 432
#8
Nissan 370Z
33 405
#9
Toyota Sequoia
37 526
#10
Volkswagen Eos
38 621

When all vehicles are taken into account, the $198,000 Mercedes-Benz SLS AMG is obviously labelled as the worst-selling car in Canada. Skipping the Chevrolet Caprice again, two Saabs stand out as the true losers. Despite the 9-5s handsome shape, Saab’s homeland troubles are too much for dealers (and customers) to overcome. 

Acura RL sales were actually vastly improved in September. During the equivalent period of last year, Acura Canada didn’t sell a single RL sedan. This year there were four RL buyers. Lexus GS sales will surely pick up once the already-revealed fourth-generation car arrives. Lexus LX sales slid 38% in September. Toyota Canada sold more Land Cruisers than Lexus LX570s last month even though the Land Cruiser isn’t a part of Toyota’s official Canadian fleet. September sales of the Lexus LS fell 44%. The Porsche Boxster was up 200% last month; Porsche Cayman sales jumped 300% to 16.

BY VOLUME – ALL VEHICLES
Rank
Vehicle 
(All-Inclusive)
September
2011
Year-To-
Date
#1
Mercedes-Benz SLS AMG
0 84
#2
Chevrolet Caprice
2 2
T3
Saab 9-3
3 93
T3
Saab 9-5
3 45
#5
Acura RL
4 48
#6
Lexus GS
6 99
T7
Honda Insight
8 70
T7
Kia Borrego
8 116
T7
Lexus LX570
8 89
T10
Porsche Boxster
9 142
T10
Lexus LS
9 109

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