Perhaps you don't believe the FX Network's Untitled Jersey City Project was the best way for Audi to deliver the A6's message. You might be right. But here we are at the final short-form episode and it appears as though you've watched them all.
Now, it's true that Audi's conventional advertising has been fairly well-received in the recent past. The Godfatheresque grille-in-the-bed Superbowl commercial was a hit. So why bother changing things up so dramatically? Are two-minute Sunday night episodes of a show that seems to mock Jersey City, New Jersey really necessary?
Again, if you're here watching episode 8, you've likely watched them all. Advertisers believe exposure wins. Moreover, the auto industry is talking about Audi, and since the A6 isn't exactly a revolutionary step forward on its own, A6-led discussion isn't such a bad thing for the Ingolstadt gang.
Episode 8 of Untitled Jersey City Project is below. Start with episode 1 if you have no idea what's going on.
Now, it's true that Audi's conventional advertising has been fairly well-received in the recent past. The Godfatheresque grille-in-the-bed Superbowl commercial was a hit. So why bother changing things up so dramatically? Are two-minute Sunday night episodes of a show that seems to mock Jersey City, New Jersey really necessary?
Again, if you're here watching episode 8, you've likely watched them all. Advertisers believe exposure wins. Moreover, the auto industry is talking about Audi, and since the A6 isn't exactly a revolutionary step forward on its own, A6-led discussion isn't such a bad thing for the Ingolstadt gang.
Episode 8 of Untitled Jersey City Project is below. Start with episode 1 if you have no idea what's going on.
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