Of the 181 large luxury cars sold in Canada in August 2011, 83% wore German badges. 67% of the offerings are German, so it’s not hard to come to the conclusion that the Germans carry more than their fair share of the large luxury car market.
Jaguar XJ sales tumbled 42% year-over-year. The XJ’s market share in the segment was just 8.3%. Lexus LS sales rose by two units, or 14%, as the LS’s market share stood at 8.8%.
As for the Germans, Audi A8 sales fell 15%, BMW 7-Series sales rose 22%, the Porsche Panamera improved by two units (or 6%) to 33, and sales of the Mercedes-Benz S-Class and its coupe counterpart were level at 50. Despite its much, much lower price, you can consider the Hyundai Equus a rival for these cars if you like. Hyundai sold ten copies of their big sedan. You can see how it compares to similarly-priced models here.
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Small Luxury SUV & Midsize Luxury SUV Sales – August 2011