There’s a new entrant in the small luxury SUV segment for the summer of 2011. Sales of the handsome, Cadillac SRX-related Saab 9-4X began in July. Saab’s USA dealers sold one 9-4X for every 243 SRX utilities Cadillac sold. Expect 9-4X sales to improve in August. Over the coming months, however, Saab HQ needs to make sure consumers are confident that the company has a future if they’re going to fork over between $33,380 and $48,010 for a 9-4X.
Don’t expect sales of 9-4X to rise to the levels achieved by the Audi Q5 (down 1.6% in July 2011), the BMW X3 (up 295%) or the Mercedes-Benz GLK (down 9.8%). Even the Saab’s Swedish foe, the Volvo XC60 (down 8.9%), seems out of reach for the time being.
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