Ford Mustang vs. Chevrolet Camaro vs. Dodge Challenger – U.S. Sales Since April 2009


2012 Chevrolet Camaro ZL1 Red

Discounting this current month of August 2011, the reborn fifth-generation Chevrolet Camaro has been on sale for 28 months. When we say “on sale” and “Camaro” in the same sentence, we actually mean “fighting against the Ford Mustang” for 28 months, right? And in the last couple years there’s been another cross-town rival with which to do battle, the Dodge Challenger.

Back in 2002 we thought this war had been waged and it was never to be fought again. The automotive climate wasn’t fit for a muscle car fight. Of course, Ford knew how to market the Mustang, and in 2005, Ford proved it knew how to style a Mustang, as well. 

2012 Ford Mustang Boss 302 Laguna Seca Black

Even when Dodge and Chevrolet began showing concept versions of the next Challenger and Camaro in response to the praises showered upon Ford’s reinvigorated Mustang, it didn’t seem likely that sales of these if-or-when muscle cars would skyrocket. 

Here we are in mid-2011, however, and the Camaro makes frequent appearances on GoodCarBadCar.net’s list of the Top 20 Best-Selling Cars In America. Sometimes the Mustang joins the Camaro in taunting conventional mainstream cars which are unable to crack such a list.

2011 Dodge Challenger SRT8 392 Blue

It’s true, the Challenger hasn’t been quite as big a hit, but don’t let yourself believe that Dodge wasted time and money developing its muscle car. Not at all. Just a few months ago, in March 2011, Dodge sold 3989 Challengers in America. That figure was greater than Porsche’s total U.S. volume in March, higher than what Audi managed with its A4, better than Hyundai’s total Genesis Coupe and sedan sales.

The Good Car Guy has compiled five charts and one table to help you understand the U.S. muscle car market since the Chevrolet Camaro went back on sale in April 2009. Here are a few pertinent facts before you delve into the details.

  • The Ford Mustang has been #1 in this three-car segment only seven times since April 2009. One of those six occasions was the month in which Camaro arrived in stores.
  • In the Challenger’s best post-April ’09 month (March 2011, as noted) Ford and Chevrolet each sold more than twice as many Mustangs and Camaros.
  • Chevrolet sold an average of 6850 Camaros per month in 2009; Ford sold an average of 5552 Mustangs. The 2009 year end numbers you’ll see in the table below are deceiving.
  • Through the first seven months of 2011, the Camaro is up 4.8% year-over-year. Mustang sales are down 3.5%. Challenger sales are up 10.8%.
  • Since April 2009, 43.9% of all American muscle car sales have occurred in Chevrolet showrooms. 38.9% of those 453,833 sales were Mustangs. 17.2% were Dodge Challengers.

Check out the first chart below (it sort of does the work of a pie chart 28 times over) which shows total muscle car volume by month with portions afforded to the Camaro, Mustang, and Challenger. Then, after the jump, have a look at four more charts – some of which basically tell the same story in different ways – and the exhaustive volume-oriented table displaying the monthly U.S. volume reported by each of these three truly American cars. Go ahead and click any chart for a larger view.

Mustang vs Camaro vs Challenger Sales Chart #1
Mustang vs Camaro vs Challenger Monthly U.S. Sales Volume
Above, see trend line of U.S. monthly volume of America’s three muscle cars.
Ford Mustang vs Chevrolet Camaro vs Dodge Challenger Sales
Above, see the strength and weakness of monthly U.S. muscle car
volume by the height or lack of height for each car’s 28 bars.
Mustang Camaro Challenger U.S. Market Share
By studying the chart above you’ll see the market share
owned by each of the three muscle cars in each of the last 28 months.
Muscle Car Market Size America
This final chart shows the combined strength of the
three American muscle cars in each of the last 28 months.
U.S. Sales Month
Chevrolet Camaro
Ford Mustang
Dodge Challenger
April 2009
614
7699
2619
May 2009
5463
8812
2695
June 2009
9320
7632
1369
July 2009
7113
6686
886
August 2009
8680
6289
1132
September 2009
7691
4917
1778
October 2009
8082
4789
2398
November 2009
6867
3627
2040
December 2009
7548
6527
2536
2009 Year End
61,648
66,623
25,852
January 2010
5371
4747
1683
February 2010
6482
5115
2145
March 2010
8904
5829
3211
April 2010
9150
5145
3713
May 2010
8931
10,225
3828
June 2010
7540
8974
3086
July 2010
7486
7489
3695
August 2010
6321
5570
3283
September 2010
6323
5760
3138
October 2010
5013
5317
3182
November 2010
4164
4093
2497
December 2010
5614
5452
3330
2010 Year End
81,299
73,716
36,791
January 2011
4763
3165
2526
February 2011
6245
3697
3227
March 2011
8964
8557
3989
April 2011
10,852
8180
3617
May 2011
9451
6607
3418
June 2011
8486
8835
3384
July 2011
7671
6805
3509
7 Months Of 2011
56,432
45,846
23,670
April ’09-July ’11
199,379
176,540
77,914

Source: Automakers & ANDC

Related From GoodCarBadCar.net
Sporty Car & Premium Sporty Car Sales In America – 2010 Year End
Sporty Car & Premium Sporty Car Sales In America – July 2011
Top 20 Best-Selling Cars In America – July 2011
U.S. Auto Sales By Brand – July 2011

  • Paulson

    So many pretty colours.

    Camaro wins. No surprises. But people would be happier in a Mustang IMHO.

  • The Good Car Girl

    Wow. That's a lot of info.

  • Boatstuffster

    What's "channel packing"?

  • L_t0r0

    Awesome charts!

  • AGBULLIT

    I would love to share some of this info. on my site theponycarwars.com. For now I'll just make a link to this page. Great job!

  • AGBULLIT

    I found another source that said that the Camaro sold 81,371 Camaros in 2010.
    http://www.thedetroitbureau.com/2011/01/new-king-in-the-pony-car-wars/