With many of Canada’s most popular small cars already discussed in the 20 best-selling cars post from last week, this is as good a time as any to look at a handful of less successful models.
To talk about the slight year-over-year slide in Caliber sales reported by Dodge in July would be to ignore the true failings of the Caliber. Forget the decline of 21 units – the overall Canadian new vehicle market was in decline, too – and pay attention to the Caliber’s paltry volume, just 700 sold during a 31-day period in which Canadians acquired more than 141,000 vehicles. The supposedly ultra-niche Fiat 500 nearly out-sold the Caliber last month. The Caliber’s domestic small car rivals sold about four times as often.
Low supply is the reason, but Honda’s 312 July Fit total doesn’t feel any better to sales reps who need cars to sell. Honda Fit sales were down 34.6% in July 2011. Toyota Yaris sales fell 36.9%. Still in the subcompact field, the 2012 Hyundai Accent is yet to take a firm hold (some very cheap 2011s remain) and sales dropped 14.6%. Surely that’ll turn around soon, unless small car buyers flock to the more handsome 2012 Kia Rio in the fall. As Kia Canada waits for the new car, the old model slid 28.6%. Nissan Versa sales plunged 29.1%. The Ford Fiesta, still quite fresh at this time last year, was up 234%.
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