Canadians don’t buy a lot of high-end sports cars and grand tourers. C’mon, there aren’t very many of us. And cars are freakin’ expensive here, at least when contrasted with the prices south of the border. Nissan GT-R price in the United States: $89,950. Nissan GT-R price in Canada: $109,900. Got that? Canadians pay nearly $20,000 more for the same car.
Yet that doesn’t really seem to be off-putting for most potential high-end performance car buyers. The real reason for small volume in the high-end portions of this segment comes straight back to what was already mentioned; a comparatively tiny population; a much smaller market overall.
In July 2011, for example, the U.S. new car market was 7.5 times the size of the Canadian market. Yet GT-R sales were 9.3 times stronger in the U.S. Audi R8 sales were just 4.8 times greater in the U.S. And Jaguar XK sales were just 8.4 times higher in America.
Naturally, those kinds of numbers will always fluctuate. They’ll always be different depending on the model we’re discussing, too. But they do show that Canada has a fair share of the world’s exclusive sports car market.
|CLICK EITHER CHART FOR A LARGER VIEW|
|CORECTION: Mazda sold 105 MX-5 Miatas in July, not 48 as the chart states.|
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