Small/Entry Luxury Car Sales And Midsize Luxury Car Sales In Canada – July 2011


2012 BMW M3 CRT

The Mercedes-Benz C-Class and Audi A4, smallerish representatives from Canada’s second and third-ranked premium brands in July 2011, ranked second and third in their segment last month. Sales of the C-Class and A4 combined do not measure up to volume put out by the 3-Series, BMW’s representative in the segment. BMW, by the way, was the first-ranked premium brand in July.

Sales of the BMW 3-Series dropped 16.6% in Canada in July 2011, however. That sort of decline isn’t unexpected with uncamouflaged 3-Series pictures already in existence. C-Class Benz sales fell 5.1%. The Audi A4 was down 15.3%. It was worse for the Infiniti G, Canada’s third-most-popular 3-Series fighter. Sales of Infiniti’s best-selling model slid 31.5%.

Then you have the Bad 8-losing Lexus HS250h, sales of which absolutely skyrocketed in July. The HS was up 433%. From three. To 16. Yeehaw.

Canada Small Luxury Car Sales Chart July 2011
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BMW’s 5-Series was recently reengineered. Less controversial and distinctly more desirable, the 5-Series has been shooting through the roof in 2011. Through seven months the F10 5-Series is up 53.6%. That’s a very good thing. Looking at July alone, however, the 5-Series’ boost was a more reasonable 9.9%. 

July 2011 was the new Audi A6’s month. Sales rose 43 units, 134%, to 75. The A6 now has a partner, the hatchback A7, sales of which reached 68 in July. Still, that’s just 143 between the two, only enough to be the fifth-ranked car in the chart below.

The next-generation (still tremendously boring to look at) Lexus GS is around the corner. Sales of the current GS were down 61.9% in July and are down 49.7% through the first seven months of 2011. Lexus sold fewer GS sedans in seven months than Lincoln sold MKS sedans in July alone. 
Canada Midsize Luxury Car Sales Chart July 2011

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