The Mercedes-Benz C-Class and Audi A4, smallerish representatives from Canada’s second and third-ranked premium brands in July 2011, ranked second and third in their segment last month. Sales of the C-Class and A4 combined do not measure up to volume put out by the 3-Series, BMW’s representative in the segment. BMW, by the way, was the first-ranked premium brand in July.
Sales of the BMW 3-Series dropped 16.6% in Canada in July 2011, however. That sort of decline isn’t unexpected with uncamouflaged 3-Series pictures already in existence. C-Class Benz sales fell 5.1%. The Audi A4 was down 15.3%. It was worse for the Infiniti G, Canada’s third-most-popular 3-Series fighter. Sales of Infiniti’s best-selling model slid 31.5%.
Then you have the Bad 8-losing Lexus HS250h, sales of which absolutely skyrocketed in July. The HS was up 433%. From three. To 16. Yeehaw.
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