While researching the magnitude of domestic SUV sales improvement in the United States for Cars.com’s Kicking Tires blog, numerous facts that couldn’t fit in that article seemed worthy of mention elsewhere. Some, in the large SUV sales analysis below, bear repeating.
When Mitsubishi doubled its sales from June 2010 to June 2011 it wasn’t because of the Outlander, sales of which fell 16.3% last month. Without the new Outlander Sport, Mitsubishi’s year-over-year jump was a still-remarkable 66.9%. The Eclipse, Galant, and Endeavor were leaving dealers like they’re going out of style. Which they are.
But it was the Outlander Sport, a model with a future, which stood out from the pack with 1293 sales, 471 more than the more mainstream Outlander, a much better-looking vehicle. 18% of Mitsubishi USA’s sales this year have come from the Outlander Sport. Though it was soundly beaten by the Nissan Juke and Mini Countryman in June, the Outlander Sport proves that Mitsubishi could… possibly… have a future in North America.