17.5% of Jaguar equals….. not very much. Although in the case of the handsome Jaguar XK, 17.5% of Jaguar’s Canadian output (it equals 14 April sales, by the way) was enough to beat the BMW 6-Series in the pie chart below, in addition to the Dodge Viper and Nissan GT-R. Overall, Jaguar sales grew from 74 in April 2010 to 80 in April 2011. The XK posted growth of one unit. The XJ limo, meanwhile, was up to 30 sales from 2. Blame the XF – and the lack of a luxury crossover, I dare say – for Jaguar’s inability to grab more than 0.57% of the luxury auto market in Canada last month.
In April, Mercedes-Benz Canada made its $198,000 quasi-SLR McLaren replacement twice as popular as the $96,500-$114,000 Jaguar XK. Mercedes-Benz sold nearly one SLS AMG per day last month. That’s more than the whole ranges of Ferrari and Lamborghini combined. It’s nearly enough to out-sell the SL-Class Benz. It’s seven sales up on Audi’s visceral R8 and Mercedes-Benz’s own (soon-to-be-replaced) volume roadster, the SLK.
The Mercedes-Benz SLS AMG is, shall we say, a roaring success. In all its years on sale here, Mercedes-Benz Canada sold only 82 editions of the admittedly wildly expensive and terribly ugly SLR McLaren. Mercedes-Benz Canada sold 111 SLS AMGs in 2010 and has already sold 54 in 2011.
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