U.S. Auto Sales By Brand – March 2011


The U.S. automotive market was 17% stronger in March 2011 than it was in March 2010. Year-to-date, U.S. auto sales are up 20% compared with the first quarter of 2010.

Notable facts from March’s auto sales data include Ford Motor Company’s sales victory over General Motors. GM retail sales were up 38%, however, a sign of further strengthening beyond the company’s four brands all posting year-over-year gains. Nissan, Hyundai, and Kia all sold more new vehicles in March than in any other month in history, even June of 1487. Every Jeep model sold in greater volume this March than last. Ford cars out-sold Ford trucks; Ford cars also out-sold Ford utility vehicles. Moreover, Ford’s March was better than Dodge’s first quarter. 48% of Mazda’s three-month 2011 total came from the 31 days of March. Buick’s hold over Lexus was short-lived as the Japanese luxury brand out-sold Buick by more than 5000 vehicles.

Only 4 of the 36 manufacturers listed suffered from falling sales in March 2011. Toyota is the biggest seller of the four; smart perhaps the most surprising given the rising prices of fuel; and Lincoln and Jaguar the only two premium brands among the decliners.

Mercedes-Benz was America’s favourite luxury brand but the 22,546 total does include 1062 Sprinter commercial vans. Year-to-date, Mercedes-Benz’s lead over BMW for luxury leadership stands at 3378 sales, or some way more than the Sprinter’s first quarter total. 

Finally, a look at Chrysler. Even as Pentastar sales fell 47.4% in Canada and the brand ranked 24th in overall volume, Chrysler slotted in just ahead of BMW with a 3.5% boost in America. This placed Chrysler in 17th spot, up two positions from February, as BMW fell from 14th to 18th during the same period. See it all in the March 2011 table below in this post we call U.S. Auto Sales By Brand.

Rank
Automaker
March 2011

Change
Year To Date
YTD 
% Change
#1
Ford
204,276
+28.2
476,465
+24.5
#2
Toyota
150,000
-8.1
373,809
+14.5
#3
Chevrolet
148,197
+11.3
416,605
+23.1
#4
Honda
121,039
+25.4
276,610
+21.0
#5
Nissan
109,854
+28.4
257,522
+25.9
#6
Dodge
67,612
+40.0
158,801
+28.5
#7
Hyundai
61,873
+31.6
142,620
+27.9
#8
Kia
44,179
+44.7
104,774
+36.6
#9
Jeep
33,155
+36.0
84,853
+33.7
#10
Mazda
30,905
+33.3
64,559
+15.4
#11
GMC
30,597
+10.7
90,789
+30.8
#12
Volkswagen
27,176
+22.7
67,038
+15.0
#13
Subaru
26,916
+13.2
67,547
+17.3
#14
Mercedes-Benz
22,546
+12.6
55,995
+10.7
#15
Lexus
20,682
+2.3
47,356
-4.4
#16
Chrysler
20,463
+3.5
42,796
-9.2
#17
BMW
20,295
+12.4
52,617
+13.6
#18
Buick
15,663
+20.9
44,739
+39.2
#19
Acura
12,611
+7.6
31,368
+12.9
#20
Cadillac
12,164
+4.5
40,512
+38.0
#21
Infiniti
11,287
+13.5
27,836
+17.5
#22
Audi
9818
+14.3
25,383
+19.1
#23
Lincoln
8501
-2.2
20,007
-10.7
#24
Mitsubishi
7560
+39.1
20,167
+48.0
#25
Volvo
6369
+21.6
15,440
+10.2
#26
Mini
6087
+68.6
12,341
+41.4
#27
Scion
5540
+57.8
12,759
+33.3
#28
Land Rover
3441
+26.2
8267
+23.1
#29
Porsche
2588
+35.9
7007
+34.2
#30
Suzuki
2497
+11.2
6702
+18.4
#31
Jaguar
874
-21.3
2501
+5.3
#32
Saab
830
+524.1
2069
+1455.6
#33
Fiat
500
—–
500
—–
#34
smart
425
-37.2
1267
-9.3
#35
Maserati
200
+5.8
473
+20.1
#36
Bentley
137
+4.6
320
+2.9

Source: Automakers & Automotive News Data Center

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