New Vehicle Market Share By Brand In America – March 2011


With “just” 16.6% of the U.S. new car market in March, General Motors’ huge year-over-year gains from March 2010 don’t look so good up against the market share decline from February’s 20.8%. Ford Motor Company’s market share rose from 15.7% in February to 17%. The Chrysler Group, BMW Group, American Honda, Hyundai/Kia, Mazda, and Nissan/Infiniti all posted market share gains in March.

But it was Ford – with a 25% year-over-year F-Series bump; a 56% increase in Fiesta sales compared with February; and more than double the number of Explorers sold over the same period in 2010 – that really stole GM’s thunder. Are you surprised to hear about Alan Mulally’s $26,520,515 income from Ford Motor Company? I should think not. Still, GM sold 51,632 Cruzes, Malibus, and Impalas in March. Those three cars alone represented a greater percentage of the market than the Volkswagen Group, Mazda, Mercedes-Benz, Subaru, or BMW. Not bad for a handful of models from just one GM brand.

You might see it another way: 4.273% of all new vehicle sales in America in March were Ford F-Series pickups. For a look at every automaker’s monthly and year-to-date sales, have a click.