Small/Entry Luxury Car Sales And Midsize Luxury Car Sales In Canada – February 2011


Selling luxury sedans in Canada in February 2011 was not as easy as it was in February 2010. Ask Lexus: sales of the ES dropped 39.4%. Lincoln? MKS sales dropped 78.9%. Not a single Cadillac STS was sold, and CTS sales were down 14.9%. Sales of the sedan version of Hyundai’s Genesis were down 68.5%. Even the Infiniti G, now available  as a less-expensive volume driver called the G25, a Good 12 winner, suffered a 7.9% decline in an overall new vehicle market which dropped by 4.2%. Volvo XC70 sales were off by 37%.

As will be obvious when you scroll down to peruse the Graphs, the Acura TL out-sold both the BMW 5-Series and Mercedes-Benz’s E-Class/CLS-Class tandem. No other “midsize” rival sold half as many units as any one of those three. The 2011 Acura TL starts at $39,490, some $22K or so below the E-Class Benz and more in line with the C-Class’s $35,900 point of entry.

Further down the price scale, BMW 3-Series sales were up as per the norm. Combined, the Acura TSX, Infiniti G, and Lexus IS – Japan’s 3-Series-fighting contingent – were 231 sales behind the 3-Series.