Mexico Auto Sales By Brand – 2010 Year End


The Good Car Guy doesn’t pretend to be an expert on the automotive marketplace in Mexico, despite 0.008% of his life having been spent there. Moreover, GoodCarBadCar.net will surely be held responsible for any errors by Mexican family members in their Chevy Suburbans. No joke.

Rather than go into detail explaining how Nissan manages to be number one in Mexico when two other North American outposts of Japan’s second-largest automaker can’t be among the top five, let’s stick with some facts. The overall Mexican new vehicle market was worth 820,419 sales in 2010; that’s up 8.7% from 2009. 54.4% of the products were imports, according to the Automotive News Data Center. Go back to 2002 and Mexico’s new vehicle market was 1,768,908 units strong. In 2006, that figure grew to 2,041,213 and then gradually began shrinking. From 1,099,878 in 2007, Mexicans then acquired only 1,025,449 in 2008. Those numbers dropped again in 2009 before recovering very slightly in 2010. 

Hundreds of thousands of Canadian and American tourists are accustomed to seeing vehicles in Mexico which aren’t on sale north of the Rio Grande. These vehicles aren’t just available in Peugeot, Renault, and Seat stores but even from General Motors and Ford. If you can’t comprehend how necessary this is, how the Mexican auto market must be catered to uniquely, then you haven’t compared the various market sizes in North America. Canada, a country of 34 million people, found within itself room for another 1,558,400 new vehicles in 2010, about one new vehicle for every 22 people. Mexicans, on the other hand, only bought one vehicle for every 55 people, and that was in the strong year of 2007. Obviously automakers are dealing with a very different situation in impoverished, truck-loving Mexico.

Here then is a complete rundown of Mexican auto sales by brand for 2010. 

Rank
Automaker
2010
% Change
#1
Nissan
189,518
+21.3
#2
General Motors
155,590
+12.4
#3
Volkswagen
110,332
+13.2
#4
Ford Motor Company
89,425
-1.8
#5
Chrysler/Dodge/Jeep
78,574
-4.6
#6
Toyota
46,769
-10
#7
Honda
37,790
+7.2
#8
Mazda
25,116
+32.8
#9
Renault
18,046
+56.9
#10
Seat
13,380
-14.1
#11
Mitsubishi
12,533
-12.5
#12
Suzuki
7932
+11.8
#13
Mercedes-Benz
6205
+16.2
#14
Peugeot
6195
-14.5
#15
BMW
5732
+3.7
#16
Audi
5490
+12.7
#17
Fiat
2502
-28.7
#18
Mini
2093
+17.2
#19
Acura
1876
-3.4
#20
Isuzu
1337
+37.6
#21
Volvo
1293
+38.3
#22
smart
936
+38.1
#23
Subaru
500
-33.5
#24
Land Rover
499
+15.5
#25
Porsche
440
-17.8
#26
Jaguar
96
-39.6
#27
Bentley
8
-11.1

Source: Automotive News Data Center & Mexican Automotive Manufacturers Association

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand – June 2011 Year-To-Date
Mexico Auto Sales By Brand – March 2011 Year-To-Date
U.S. Auto Sales By Brand – 2010 Year End
UK Auto Sales By Brand – 2010 Year End
Canada Auto Sales By Brand – 2010 Year End