U.S. Auto Sales By Brand - 2010 Year End

Ford sold more vehicles in America in 2010 than any other automaker, besting Chevrolet by 190,807 units last year. Toyota, lacking its Scion division's 45,678 sales, fell behind Chevrolet by 77,000 units. Remember last year? Toyota was number one, and with ease.

The luxury badge with the highest volume, however, was still a Toyota Motor Corporation brand: Lexus beat Mercedes-Benz by 4322 sales. Strip away 8559 Sprinter sales from Mercedes-Benz fall behind BMW but slots in ahead of Chrysler's Ram brand. 

Other notes: Subaru is now officially a mass market player. Ranked eleventh among auto brands competing in the United States, Subaru sold more vehicles than Volkswagen and Mazda. Look for an increase in Lincoln sales in 2011. Mercury signs are disappearing at dealerships across the USA and Lincoln will inherit Mercury's ad dollars. In 2010, Lincoln was eighth among luxury brands. Was smart's introduction to America a mistake, or has the whole campaign been run poorly from the get-go? There's no reason for sales of anything to fall so far so fast. Suzuki's downfall is somewhat comparable. After the introduction of the handsome Kizashi, most observers expected Suzuki to find a larger niche in the U.S. market. It wasn't to be true. Suzuki sold nearly 15,000 more vehicles in 2009 than in 2010. On percentage grounds, Buick was America's fastest growing automotive brand in 2010. With a little help from a new model, the Regal, Buick found 53,083 more buyers in 2010 than in 2009. But you could also phrase fastest growing another way: Ford sold 310,697 more vehicles in 2010 than in 2009. So Ford's volume increase was twice as great as Buick's overall sales volume. Now that's growth.

Here's the rundown of U.S. auto sales by brand, the 2010 Year End edition.

Rank
Automaker
December 2010
% Change
#1
Ford
1,756,439
+21.5
#2
Chevrolet
1,565,632
+16.4
#3
Toyota
1,488,588
-0.5
#4
Honda
1,096,874
+5
#5
Nissan
805,159
+16.9
#6
Hyundai
538,228
+23.7
#7
Dodge
383,675
+17.1
#8
Kia
356,268
+18.7
#9
GMC
334,981
+29
#10
Jeep
291,138
+25.7
#11
Subaru
263,820
+21.8
#12
Volkswagen
256,830
+20.3
#13
Mazda
229,566
+10.5
#14
Lexus
229,329
+6.2
#15
Mercedes-Benz
225,007
+18.1
#16
BMW
220,113
+12
#17
Ram
212,952
+9.1
#18
Chrysler
197,446
+11.5
#19
Buick
155,389
+51.9
#20
Cadillac
146,925
+34.7
#21
Acura
133,606
+26.4
#22
Infiniti
103,411
+27.5
#23
Audi
101,629
+22.9
#24
Mercury
93,195
+1
#25
Lincoln
85,828
+3.6
#26
Mitsubishi
55,683
+3.8
#27
Volvo
53,948
-12.2
#28
Scion
45,678
-21.2
#29
Mini
45,644
+0.9
#30
Land Rover
31,864
+21.1
#31
Porsche
25,320
+28.6
#32
Suzuki
23,994
-38
#33
Jaguar
13,340
+11.6
#34
smart
5927
-59.4
#35
Saab
5446
-37.3
#36
Maserati
1897
+49
#37
Bentley
1430
+4.6
Source: Manufacturers & Automotive News Data Center

Related From GoodCarBadCar.net
U.S. Auto Sales By Brand - December 2010
U.S. Auto Sales By Brand - 2009 Year End
U.S. Auto Sales By Brand - January 2011
All 2010 Year End U.S. Auto Sales Stats
2009 Year End Auto Sales Stats In The USA
American New Vehicle Market Share By Brand - 2010 Year End
UK Auto Sales By Brand - 2010 Year End

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