Small/Entry Luxury Car Sales & Midsize Luxury Car Sales In America - 2010 Year End

When it comes to luxury cars, nothing beats the BMW 3-Series in terms of overall volume. Though sized on the smaller side, the 3-Series wasn't thought by 8712 buyers in April to be too small. Despite the 2011 BMW 328i costing $33,650, 9659 customers thought the price was alright in May. Even with more powerful Infinitis available, there were 7195 3-Series lovers in June. The Mercedes-Benz C-Class, Cadillac CTS, and Infiniti G all found more than 5300 buyers in July, but BMW found 8897 3-Series buyers. In August, the 3-Series' nearest competitor was 2239 sales behind. In September, that figure climbed to 3749, then 4278 in October, and 4890 in November. The December 2010 version of this chart was just released and, surprise surprise, the 3-Series sold more than 10,000 times.

By the end of the year, the BMW 3-Series had built a lead of 42,125 sales. There are 433,977 sales represented in the small/entry luxury car sales Graph below. More than one quarter of them belong to BMW.

One step up in price and/or size, the Mercedes-Benz E-Class was dominant for the vast majority of 2010. The 2011 BMW 5-Series surged in November, but the E-Class easily hung on as champion among midsize luxury cars.  Talk about a willingness to pay a high price: the 2011 Mercedes-Benz E350 starts at $49,400. Move up to $57,100 for the 2011 Mercedes-Benz E550 or $87,600 for the 2011 Mercedes-Benz E63 AMG.

There were numerous luxury car nameplates which struggled mightily in 2010. The 2011 Volvo S60 had a late start in the year but its decline from 2009 of 75.6% is uncomfortable at best. Along with the S60, other models from the two Graphs below which posted lower sales totals in 2010 than in 2009 include: Acura RL, Audi A4, BMW 5-Series, Cadillac STS, Jaguar XF, Lexus GS, and IS, Lincoln MKS, Mercedes-Benz CLS-Class, Saab 9-3 and 9-5, Volvo S40, S80, V50, and V70.

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