BMW 7-Series Sales Figures


BMW 7 Series Sales Reports

U.S & Canada Auto Sales for BMW 7-Series

Here you will find monthly and yearly U.S. sales figures for the BMW 7-Series. The once king of the luxury saloons, the BMW 7 Series has had a hard time in recent years. The bottom line is that the 7 Series doesn’t feel as special as the S-Class and the result is poor sales numbers and a growing brand problem for BMW. BMW’s flagship BMW 7 Series is in trouble.

Quick Navigation
Our Take On Sales Numbers
Annual Sales – US & Canada (table, chart)
Sales Data Growth Rates
Monthly Sales – US (table, chart)
Monthly Sales – Canada (table, chart)

Don’t forget to check out the BMW Group Sales Reports and the BMW brand compared with all other brands in the monthly Auto Sales By Brand post. See the BMW 7-Series compared with its rivals in the monthly Large Luxury Car Sales chartsSpecific BMW related sales reports can also be found here at: BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6


Our Take On BMW 7-Series Sales Numbers

In 2016, the BMW brand’s flagship BMW 7 Series saw sales increase by 69.2% to total 61,514 globally. That sounds like great news doesn’t it? However, the all new BMW 7-series sedan failed to set a sales record or regain segment leadership in 2016 as BMW’s U.S. executives had targeted. The reality is that the BMW’s 7 Series is lagging behind the Mercedes-Benz S-Class in terms of sales and it isn’t lighting up North American sales charts like BMW had hoped.

BMW sold 5,627 7 Series’ so far this year (through end of August 2017), while Mercedes-Benz sold 9,620 S-Classes, it isn’t even close. What’s worse for BMW is that it is down year on year vs the old 7 Series which sold better last year. The main problem for the 7 Series’ lack of sales success, when compared to the S-Class, is its safe redesign and the fact that as a total package it just isn’t as special feeling as the Mercedes.

Unfortunately we don’t see a sales turnaround or market share gains anytime soon for the flagship BMW.

 


Annual 7-Series Sales Figures

BMW 7-Series Sales Figures – By Year

This sales table of BMW 7-Series cars sold in the United States and Canada is helpful in seeing how annual sales stack up for the brand. Note that this table is sortable and that it fees the chart below. You can easily change the chart by filtering and sorting the below table.

Table Coming Soon

BMW 7-Series Sales Figures – By Year (Chart)

Below is a chart showing total BMW 7-Series sales figures for the United States and Canada. Simply click on the legend at the bottom of the chart to see each country by itself. This chart is synched with the above sales table so you can sort and edit that table to see different cuts of the data in this chart.

Year Total
2004 1,576
2005 18,165
2006 17,796
2007 14,777
2008 12,276
2009 9,254
2010 12,253
2011 11,299
2012 12,221
2013 10,932
2014 9,744
2015 9,292
2016 12,918
2017 9,276
2018 6,685

BMW 7-Series Sales Data Growth Rates

In this table we look at the last twelve months of BMW 7-Series sales data and compare it to the previous month and the previous year. While month to month growth rates are important to look at the U.S and Canadian auto markets are also very seasonal so looking at the year on year comparison for any given month is important.

For reference US = United States Sales, CAN – Canadian Sales, LM = Last Month, LY = Last Year and TTL = Total U.S and Canada.

Table Coming Soon


Monthly BMW 7-Series Sales Reports – United States

BMW 7-Series U.S Sales Reports – by Month

- Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004 0 0 0 0 0 0 0 0 0 0 0 1,576
2005 1,189 1,127 1,110 1,182 1,514 1,771 1,833 1,838 1,209 1,593 1,623 2,176
2006 1,466 1,428 1,970 1,624 1,598 1,437 1,308 1,395 1,015 1,772 1,209 1,574
2007 1,007 1,015 1,450 1,843 1,177 1,053 1,089 1,294 1,085 1,202 1,056 1,506
2008 710 1,502 1,467 1,594 1,097 814 1,006 1,201 534 1,096 1,218 37
2009 23 10 917 792 648 807 1,152 862 739 1,209 1,046 1,049
2010 1,308 899 733 1,555 624 1,716 904 1,224 783 680 803 1,024
2011 626 1,109 1,027 760 1,386 542 655 776 869 1,103 1,227 1,219
2012 977 2,246 1,280 516 1,169 539 1,696 339 464 634 939 1,422
2013 583 709 1,046 871 1,011 855 851 924 1,723 623 617 1,119
2014 575 600 707 674 607 1,548 544 529 480 1,680 704 1,096
2015 637 572 732 1,507 943 832 916 90 134 618 1,045 1,266
2016 847 616 850 872 1,012 1,408 1,203 1,230 1,201 1,133 1,233 1,313
2017 545 623 935 994 524 634 822 550 935 819 788 1,107
2018 362 615 823 546 1,032 742 704 597 705 559 0 0

BMW 7-Series U.S Sales Reports – by Month (Chart)

Below is a chart showing U.S BMW sales figures by month. The chart is interactive and you can simply click on the legend at the bottom of the chart to turn months on/off.

Chart Coming Soon


Monthly BMW 7-Series Sales Reports – Canada

BMW 7-Series Canada Sales Reports – by Month

Month
BMW
7-Series
Canadian Sales 2010
BMW
7-Series
Canadian Sales 2011
BMW
7-Series
Canadian Sales 2012
BMW
7-Series
Canadian Sales 2013
BMW
7-Series
Canadian Sales 2014
January
30
25
31
17
23
February
23
21
44
7
16
March
34
52
56
25
35
April 
76
48
58
20
15
May 
64
40
44
13
43
June
70
37
33
21
37
July 
52
54
56
47
37
August
36
44
46
52
37
September
36
44
61
46
34
October
96
84
45
36
32
November
99
48
125
35
29
December
125
35
156
54
36

 

Month
BMW 7-Series Canadian Sales 2015
BMW 7-Series Canadian Sales 2016
BMW 7-Series Canadian Sales 2017
BMW 7-Series Canadian Sales 2018
BMW 7-Series Canadian Sales 2019
January
18
34
40
39
February
34
40
41
19
March
21
32
62
 48
April 
16
44
38
49
May 
17
45
44
39
June
31
54
78
44
July 
42
37
 31 26
August
18
67
 31 37
September
25
97
 54 51
October
38
63
 31
November
44
60
 28
December
54
53
 68

BMW 7-Series Canada Sales Reports – by Month (Chart)

Below is a chart showing Canada Acura sales figures by month. The chart is interactive and you can simply click on the legend at the bottom of the chart to turn months on/off.

Chart Coming Soon


Other BMW Sales Reports

Don’t forget to check out the BMW Group Sales Reports and the BMW brand compared with all other brands in the monthly Auto Sales By Brand post. See the BMW 7-Series compared with its rivals in the monthly Large Luxury Car Sales charts. Specific BMW related sales reports can also be found here at: BMW Brand, 1-Series, 2-Series, 3-Series, 4-Series, 5-Series, 6-Series, 7-Series, Z4 ,Z8 , i-Series, i3i8, X1X3, X4X5, X6

 


Year
BMW 7-Series
Canadian Sales
2002
n/a
2003
n/a
2004
605
2005
645
2006
542
2007
467
2008
424
2009
638
2010
741
2011
532
2012
755
2013
373
2014
374
2015
358
2016
626
2017 
546
 2018  352