U.S. Auto Sales By Brand – October 2010


Subtract Scion’s 4654 sales from Toyota’s total in the gigantic list below and you know what you have? Toyota drops to number 3 in October 2010 U.S. new vehicle sales; Chevrolet slides into number 2. However, that’s not what the list says. We’ll concentrate on what is, rather than what could’ve been.

Toyota Motor Sales America suffered a sales decline during a month in which nearly every automaker improved on October 2009’s totals. Now, this says something about Toyota’s October 2009, a month where Toyota sales slid 2.3%. But Toyota was #1 at this time last year, and this slide hasn’t affected Toyota terribly. Keep in mind, Toyota has its light truck fleet to thank: the car division was down 19.6%. Truck and SUV sales rose, along with sales of the 2011 Toyota Sienna.

Enough about Toyota. Though the Toyota Camry was America’s most popular car in October, once again, Ford was the best selling car brand in America. The Ford F-Series was the best-selling vehicle overall.

Discounting three defunct General Motors brands, only three automakers sold at lower levels in October 2010 than in October 2009. Sharing the dunce cap with Toyota are Mini and smart. Discount the Clubman and Mini sales actually improved.

Jeep improved on October 2009 at the greatest rate; sales of the company’s six SUVs jumped 111%. The dying Commander was the only Jeep not to post higher sales this October than last. Lexus was America’s best-selling luxury brand in October. Lexus is in a dogfight with BMW and Mercedes-Benz for the luxury crown with two months to go and only a handful of sales separating the trio.

Rank
Automaker
October 2010
% Change
#1
Ford
143,624
+20.6
#2
Toyota
124,383
-6.2
#3
Chevrolet
124,294
+6.7
#4
Honda
87,800
+15.9
#5
Nissan
61,843
+15.2
#6
Dodge
45,110
+14.2
#7
Hyundai
42,656
+37.6
#8
GMC
33,136
+30.3
#9
Kia
31,199
+38.7
#10
Jeep
28,480
+111
#11
Subaru
22,720
+25
#12
Lexus
21,091
+8.1
#13
Volkswagen
20,084
+17.9
#14
BMW
19,272
+17.2
#15
Mercedes-Benz
18,351
+0.9
#16
Mazda
18,013
+19.5
#17
Chrysler
16,547
+29.1
#18
Cadillac
13,393
+15.4
#19
Buick
12,569
+38.8
#20
Acura
11,011
+12.9
#21
Audi
8128
+10.5
#22
Infiniti
7930
+22.9
#23
Mercury
7477
+12
#24
Lincoln
6834
+1.5
#25
Mitsubishi
5111
+32.2
#26
Volvo
3996
-9.9
#27
Mini
3950
-5.4
#28
Land Rover
2958
+36.9
#29
Porsche
2647
+61.2
#30
Suzuki
2043
+16.9
#31
Jaguar
1295
+47
#32
Saab
741
+44.4
#33
smart
367
-44.5
#34
Hummer
242
-21.2
#35
Maserati
196
+78.2
#36
Bentley
120
+55.8
T36
Ferrari
120
-2.4
#38
Aston Martin
92
-3.1
#39
Pontiac
83
-99.2
#40
Lotus
55
-8.3
#41
Saturn
42
-99.8
#42
Lamborghini
27
-10
#43
Rolls-Royce
26
-3.7
#44
Maybach
3
-50

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