The segment we call “midsize luxury” isn’t an easy one to join. The long-established Mercedes-Benz E-Class and BMW 5-Series dominate globally at the top end. Lower down on the price scale, the Lexus ES and Acura TL are popular in North America. Even the excellent Audi A6 is all but ignored in Canada, and this from a brand with rapid sales growth and the distinct possibility of fulfilling its desire to be the planet’s biggest luxury automaker sometime later this decade.
Audi came perilously close to achieving RL-status with its R8 in the Large Luxury Car segment. The 2011 Audi A8 should help Audi sales stay away from a big fat zero. But it’s unlikely that Audi can catch the BMW 7-Series or Mercedes-Benz S-Class anytime in the near future. Signifiers of true financial success, the 7-Series and S-Class are like McMansions or 160GB iPods: unnecessary, but nice to have.
Large Luxury Car & Large Luxury SUV Sales In Canada – June 2011
Midsize Luxury Car Sales In Canada – July 2010
Midsize Luxury Car Sales In Canada – May 2010
Large Luxury Car Sales In Canada – July 2010