Pony cars, or muscle cars if you prefer, are selling rather well of late. What better time is there to buy a sporty new American car than in the lead-up to the summer of 2010, as the American automotive industry reinvigorates itself, when the deals and temperatures are equally hot?
Brand loyalty is a difficult thing to decipher. Are there any Chevrolet enthusiasts in America who’d be willing to buy a 2011 Ford Mustang…. if the Mustang was the better car…. if the Mustang was the better cheaper car? Then there’s the big 2010 Dodge Challenger, a car with style and horsepower to spare in SRT8 form; a car lacking in both departments when seen as the run-of-the-mill SE. Would a former Ford Mustang owner, or a young guy who grew up yearning for a Camaro, consider a Dodge Challenger?
Let’s assume brand loyalty means nothing. For the purposes of this article we’ll ignore acceleration times, our subjective style opinions, and the gs each car pulled on Car & Driver’s skidpad. Think of pony car purchasing in a purely financial sense. Will it be the Ford Mustang, Chevrolet Camaro, or Dodge’s Challenger that ends up appealing to your bank account? Find out after the jump.
American Muscle Car Sales – May 2010
Ford Adds 65 Horsepower To The Mustang V6 For 2011
Chevrolet Camaro V6 Is Faster Than Quick
Watch Chevrolet Camaro Build Process