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5/11/2010

SPORTY CAR SALES IN THE USA - APRIL 2010

By Timothy Cain     at 5/11/2010 09:32:00 AM
audi a5 convertible
Attempting to reconcile sales figures of sporty cars with their enthusiast-generated reputation is an exercise in futility. What the market does with coupes, sports cars, and roadsters is 100% unpredictable. Not surprisingly, the introduction of a new Nissan Z car last year, the 370Z, created a difficult situation for the Mazda RX-8. But only three Mazda RX-8s were sold in Canada last month, a number you likely wouldn't have gauged to be so low.

One theme on which to base sales predictions would be newness. The BMW Z4 is newer than the Mercedes-Benz SLK and the Audi TT. Thus - at least in April 2010 in the USA - the BMW Z4 sold at a faster rate. The Audi A5 looks to be doing great, but keep in mind, sales of its most direct competitor (the BMW 3-Series coupe and convertible) are wrapped up in 3-Series sales, not to be split by body configuration. One won't deny, however, that the Audi A5 is a sales success and that, in this case too, new is like quick rise yeast. Old is even worse than unleavened.
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4 Comments:

  1. import@Heart5/11/2010 9:41 AM

    This is convertible buying season. Have people given up on the idea of the Miata?

    ReplyDelete

  2. Audi A5 looks good - this generation of 3 Series is still missing something

    ReplyDelete

  3. if the A5 is selling because it looks good, it will only sell well for another year. That's the point.

    ReplyDelete

  4. The Miate aused to be cheap. In 1989 it was an option for people with not a lot of money. Now a good one is 30 grand.

    ReplyDelete

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